Role & responsibilities

New Product Development
Identify new product opportunities based on consumer needs, market trends, and business opportunities.
Drive NPD from ideation to launch, developing product concepts and coordinating with Product, Manufacturing, Supply Chain, Compliance, Regulatory, and other stakeholders.
Own project timelines and ensure products are launch-ready

Brand & Campaign Management
Support the planning and execution of integrated campaigns across digital, retail, and offline channels.
Develop innovative initiatives that drive awareness, consideration, trial, and brand affinity.
Balance long-term brand building with short-term business objectives using consumer insights and data.
Collaborate with Category, Creative, CRM, Performance, Product, and Sales teams.

Digital, Content & Partnerships
Strengthen Cellucor's presence across owned digital platforms including Instagram, YouTube, Reddit, and the website.
Lead influencer, athlete, creator, and content partnerships, including product seeding and campaign execution.




Stay ahead of digital and social trends to identify new prospects for the brand.

Agency & Performance Management
Brief and manage creative, media, production, and other agency partners, ensuring quality and timely delivery.
Track campaign performance and use data and insights to optimize marketing initiatives.

Preferred candidate profile
2+ years of experience in Brand, Consumer, Product, or Digital Marketing.
Prior experience in NPD / product launches is highly preferred.

Experience in FMCG, D2C, health & wellness, sports nutrition, or lifestyle brands is a plus.
Strong understanding of Sales, consumers, brand building, and marketing.
Excellent project and stakeholder management skills.Comfortable working with data and campaign performance metrics.
A proactive, curious self-starter with a bias for action who thrives in a quick-paced workplace.

📌 Brand Manager Mumbai (India)
🏢 Talent Corner HR Services
📍 India