Job Responsibilities
Plan and execute digital marketing strategies to increase brand visibility, website traffic, leads, and online sales.
Manage and optimize the company website using Shopify.
Perform keyword research, competitor analysis, on-page SEO, and off-page SEO activities.
Optimize product titles, descriptions, bullet points, backend search terms, images, and other content for better search ranking and conversions.
Monitor Google Search Console, Google Analytics, and SEO performance metrics.
Identify SEO opportunities and implement strategies to improve organic traffic and keyword rankings.
Manage product listings, catalog updates, inventory, pricing, and marketplace content.
Monitor marketplace performance, sales, traffic, conversion rate, and product rankings.
Plan and manage social media content and campaigns across Instagram, Facebook, YouTube, and other relevant platforms.
Create and coordinate SEO-friendly content, blogs, product content, social media posts, and promotional campaigns.
Monitor digital marketing campaigns and analyze ROI, CPC, CTR,



conversion rate, and sales performance.
Conduct regular competitor and market research to identify new opportunities.
Prepare weekly/monthly reports on SEO, website traffic, marketplace performance, and digital marketing activities.

Requirements
1–2 years of experience in Digital Marketing & SEO.
Hands-on experience with Shopify
Valuable knowledge of SEO, keyword research, on-page SEO, off-page SEO, and competitor analysis.
Knowledge of Google Analytics & Google Search Console.
Basic knowledge of Google Ads, Meta Ads
Positive understanding of content writing and SEO-friendly product descriptions.
Strong analytical and problem-solving skills.
Valuable communication and coordination skills.
Ability to analyze data and take performance-driven marketing decisions.

Salary

Based on Experience

Pay: ₹20,000.00 - ₹25,000.00 per month

Work Location: In person

📌 Digital Marketing & Seo Specialist West Mambalam
🏢 Srividhya Naturals and Aromatics
📍 West Mambalam