Experience :- 1 to 5 year

Location :- Varachha , Surat

Run our paid user acquisition campaigns across Google Ads, Meta, Unity Ads, Mintegral, AppLovin, TikTok. Support organic growth too. Strategy is set by UA Lead / CMO, you execute it well.

Responsibilities:
Set up, launch, and optimize campaigns daily
Manage budgets, bids, geos, audiences, creative rotations
Track CPI, ROAS, retention, payback period
Brief the creative team and iterate creatives based on data
Support ASO (keyword research, store listing optimization)
Coordinate with Marketing Data Analyst on performance analysis

Must-have skills:
Hands-on with at least 2 mobile channels (Google UAC, Meta Advantage+, Unity, Mintegral, AppLovin etc)
Mobile APP UA specifically, NOT e-commerce or lead-gen
Working knowledge of an MMP (Singular / AppsFlyer / Adjust)
Grasp of CPI, ROAS, LTV, cohort thinking
Advanced Excel / Sheets

AI skills we expect:

Use LLMs for ad copy at scale, cohort report drafting, and competitor intelligence. Understanding of ML-powered bidding (tCPI, tROAS, Meta Advantage+).

📌 Digital/ Performance Marketing/ua Associate Surat (India)
🏢 Artoon Games
📍 India