Location- Noida

CTC-45L

Looking candidates from Premium Colleges with exp in Fintech or Financial Services sector -mandatory

Responsible for launching, scaling and optimizing adoption across Indias semi-urban and rural user base. You will design and execute full-funnel growth strategiesfrom DAU/MAU expansion to wallet activation, habit creation, referrals, and retention programs, working closely with product, content, creative and analytics teams.

Key Deliverables:

Act as the digital business lead for the Company's App, owning end-to-end customer lifecycle KPIs
Design and execute growth experiments to drive activation, retention and repeat use across key flows (Add Money, Send Money, Scan & Pay, Recharge, Bill Pay amongst others)
Drive app usage through multi-use case engagement programs and build user habits around financial transactions
Launch and manage referral and rewards programs to accelerate wallet penetration
Partner with the Sales, Product and Performance Marketing and Analytics teams to develop targeted campaigns for activation and habit formation

• Use tools like Appsflyer, CleverTap/Moengage/Netcore, Amplitude,



Firebase and GA4 to monitor campaign effectiveness and user cohorts
Develop and track a growth dashboards, define leading indicators (DAUs, MTUs, Wallet Load %, Retention, Funnel conversion, Cohort Decay etc.) and iterate rapidly based on insights Coordinate across teams to course correct metrics to achieve business performance.

Skills & Capabilities Required:

Solid understanding of growth marketing in mobile-first consumer apps, ideally in fintech, payments, or commerce
Proven experience in designing and scaling user lifecycle programs, including onboarding journeys, habit triggers and CRM automation
Proficiency in growth tools: Appsflyer (or similar attribution), Amplitude , CleverTap (or similar engagement platform), Firebase, Google Analytics, CRM dashboards
High comfort with experimentation, A/B testing, funnel analysis, retention cohorts and actionable metrics Ability to work across cross-functional teamsProduct, Tech, Sales, Creative, Analytics, and Field Ops
Entrepreneurial, data-led, and passionate about solving for the Next Billion Users

📌 Growth Head Noida
🏢 Converge Staffing Solutions
📍 Noida