Roles and Responsibilities:
Plan, execute, and optimize paid marketing campaigns across channels such as Google Ads( Search, Performance max, Demand Gen and App), Meta, Affiliates & Current channels
Track and analyze campaign performance using Google Analytics 4 (GA4), Mixpanel, and Appsflyer
Develop actionable insights using Looker Studio dashboards, customer cohorts, and funnel analysis
Drive omnichannel strategies by integrating CRM tools, store visits data, and offline attribution models
Own the revenue goals for D2c, and Develop performance-driven strategies to acquire customers, increase ROI, and achieve Revenue, CAC s, and ROAS targets.
Conduct A/B testing for creatives, copy, audiences, and landing pages to identify the most effective combinations.
Analyze campaign performance using tools like Google Analytics, Mixpanel and marketing dashboards to generate actionable insights.
Collaborate cross-functionally with Brand, content, design, engineering and product teams to align messaging and ensure a seamless user journey.




Manage media budgets effectively to maximize return on investment and allocate spend based on performance trends.
Report daily/weekly/monthly performance metrics to stakeholders, highlighting key results, learnings, and optimization prospects.
Stay up to date with industry trends, platform updates, and best practices in digital advertising and marketing analytics.
Mentor junior team members, work with external affiliate partners, ensuring high-quality execution and adherence to best practices.

Skills We are looking For:
Google Ads Mastery
Managed Search, Display, Shopping, and YouTube Ads campaigns end-to-end.
Implemented Smart Bidding strategies such as Target CPA (tCPA) and Target ROAS (tROAS)
Used ad extensions and audience targeting to enhance ad performance.
Conducted A/B testing to optimize creatives and targeting.
Set up conversion tracking using GA4, Google Tag Manager (GTM), and Google Ads Tag.

Meta

📌 Performance Marketing Manager Bengaluru (India)
🏢 Orchard Healthcare
📍 India