Marketing Coordinator - Branding

Responsibilities:
Assist in developing and executing branding strategies across various marketing channels, including Digital, Advertising, Communications, and Creative.
Collaborate with the Head of Marketing to manage budgets for branding initiatives on a monthly, quarterly, and annual basis.
Support in setting, monitoring, and reporting on branding goals, ensuring alignment with overall marketing objectives.
Contribute to the design of branding strategies, including positioning and pricing, to effectively communicate the brand message.
Help maintain consistency of the brand message across all marketing efforts, such as events, email campaigns, web pages, and promotional materials.
Assist in analyzing consumer behavior and contributing to the development of customer personas.
Identify prospects for expanding the brand's reach into recent market segments and increasing market share.
Monitor competitors' activities, including acquisitions, pricing changes, and new product launches,



and provide insights to the marketing team.
Collaborate with the sales team to align branding efforts and boost brand awareness.

Requirements and Skills:
Previous experience in a marketing role, with a focus on branding preferred.
Familiarity with executing successful marketing campaigns and contributing to branding initiatives.
Solid understanding of web analytics tools and experience with Google AdWords.
Proficiency in CRM software to support branding efforts and customer engagement.
Robust leadership abilities with the capacity to set and prioritize goals effectively.
Analytical mindset with the capability to gather and interpret data to inform branding strategies.

Job Type: Full-time Pay: ₹20,000.00 - ₹35,000.00 per month

Experience
total work: 1 year (Preferred)

Work Location: In person

📌 Marketing Coordinator Branding Kottayam
🏢 Oxygen Digital Shop
📍 Kottayam