Key Responsibilities
Develop annual, quarterly and monthly marketing plans aligned with business, admissions, revenue and brand objectives.
Lead the digital strategy for approximately 9–10 social media pages while maintaining a unified Goal Group brand identity.
Plan and execute campaigns across social media, digital platforms, events, partnerships, influencers and other relevant channels.
Coordinate digital lead-generation and performance-marketing activities with internal/external teams.
Manage and direct the Graphic Designer, Video Editor & AI Content Creator, Content Writer and Cameraman.
Prepare content calendars, campaign briefs and creative priorities for all verticals.
Monitor campaign performance, leads, engagement, reach, conversions and marketing ROI.
Coordinate with vertical heads to understand marketing requirements and deliver campaigns on time.
Oversee brand communication, launches, events, admissions campaigns,



result campaigns and major Group initiatives.
Use data and market insights to improve campaigns, content and channel performance.
Stay updated with social media trends, AI content tools, digital advertising and emerging marketing practices

Required Skills
5–8 years of marketing/digital marketing experience preferred
robust hands-on social media expertise is mandatory
experience managing multiple brands/pages or multi-location businesses preferred; solid understanding of Meta platforms, YouTube, LinkedIn, digital campaigns, lead generation and analytics
excellent leadership, communication and execution skills. MBA/PGDM in Marketing or equivalent qualification preferred

Pay: ₹50,000.00 - ₹60,000.00 per month

Experience
Digital marketing: 5 years (Required)

Work Location: In person

📌 Marketing Manager Digital & Branding Patna
🏢 Goal Educational Services
📍 Patna