Key Responsibilities
Develop and execute comprehensive SEO strategies to increase organic traffic and conversions.
Perform keyword research, competitor analysis, and content gap analysis.
Optimize website architecture, internal linking, metadata, schema markup, and Core Web Vitals.
Conduct technical SEO audits and work with developers to resolve issues.
Build and execute ethical link-building campaigns.
Optimize content for featured snippets, People Also Ask (PAA), and voice search.
Implement Answer Engine Optimization (AEO) strategies for AI assistants and answer engines.
Optimize content for Generative Engine Optimization (GEO) to improve visibility in AI-generated search results (ChatGPT, Gemini, Perplexity, Claude, Copilot, etc.).
Use AI tools to accelerate keyword research, content optimization, and SEO automation.
Monitor website performance using Google Analytics 4, Google Search Console, and SEO platforms.
Track keyword rankings, traffic, conversions, crawl health, and indexing.
Collaborate with content writers, designers, developers, and marketing teams.




Stay updated with Google algorithm updates and the latest AI search trends.

Required Skills

SEO
On-Page SEO
Off-Page SEO
Technical SEO
Local SEO
International SEO (preferred)
E-commerce SEO (preferred)
Schema Markup
Core Web Vitals
Website Audits
Keyword Research
Competitor Analysis
Link Building
Internal Linking
SEO Reporting

AEO & GEO
Answer Engine Optimization
Featured Snippet Optimization
Voice Search Optimization
AI Search Optimization
Entity-Based SEO
Knowledge Graph Optimization
Semantic SEO
Topical Authority Development
Content Clustering
E-E-A-T Optimization
Prompt-aware content structuring

AI & Automation

Experience with AI tools such as:
ChatGPT
Gemini
Claude
Perplexity
Jasper
Surfer SEO
Frase
MarketMuse
Clearscope
NotebookLM (preferred)

Tools
Google Search Console
Google Analytics 4
Google

📌 Seo Specialist New Delhi
🏢 Somo Media
📍 New Delhi