04 Sep
|
Narayana Health (NH)
|
India
04 Sep
Narayana Health (NH)
India
Job description
Job Summary
Drive brand adoption and growth by tailoring the brand strategy for priority target markets.
Ensure consistent brand messaging across all marketing initiatives and communications to uphold brand integrity.
Duties & Responsibilities
Brand Standardisation - Execute brand standardisation initiative for Narayana Hrudayalaya Colleges under Narayana Hrudayalaya Foundations.
Creative Development - Create compelling content (written, visual) that resonates with the target audience and amplifies the brand message.
Manage and oversee brand assets, ensuring consistent brand identity across all marketing materials.
Work closely with design and content teams to develop compelling and consistent brand materials.
Develop group-level campaigns aimed at increasing Brand Awareness (TOM & Unaided) and Consideration
Coordinate and manage marketing initiatives to ensure consistent brand messaging to enhance overall brand awareness and consideration.
Stakeholder Management - Collaborate with internal/cross functional teams to ensure consistent brand messaging across all channels.
Monitoring: Track and analyse key performance indicators to measure the success of corporate and unit marketing initiatives.
Operation: Support with the planning and execution of marketing campaigns and events.
Liaison with internal finance and purchase team to ensure timely approvals and payments.
Desired Candidate Profile :
Experience in campaign designing, planning & execution
Worked closely with advertising/design and media buying agencies
Ability to measure the success of campaigns
Should be enterprising, passionate, and an Influencer
Robust relationship-building skills, and a drive for Quality Assurance
Solid interpersonal effectiveness and teamwork skills
Excellent Presentation and Communication skills
Networking skills for development and long-term business relationships
📌 Deputy Manager/manager Bengaluru (India)
🏢 Narayana Health (NH)
📍 India