Job description
Role & responsibilities
Develop & Align Marketing Plans:
Work closely with Functional Leadership to formulate monthly/quarterly Marketing plans that are directly linked to Clinic Revenue, Clinician Success, and Services Business goals.
Collaborate with Category teams to tailor these plans, ensuring alignment with their specific Key Result Areas (KRAs).
Actively engage with Clinic Managers, Clinician Success, and Clinical Programs teams to understand their monthly/quarterly requirements and incorporate them into the overall marketing plan.
Content management - developing and implementing the overall content strategy.
Clinic Visibility:
Work with Functional Leadership to brief the Media agency (both offline and online) on strategies to drive Clinic Visibility.
Own the implementation, tracking, optimization, and refreshing of these campaigns as needed.
Clinician Visibility:
Collaborate with Clinician Marketing POC to develop a comprehensive content calendar that enhances Clinician visibility.




Facilitate the execution of this calendar through the agency and provide ongoing support to the Clinician Marketing POC for implementation.
Service Growth & Revenue:
Analyse Clinic Database to identify service cohorts with high potential for upselling and cross-selling prospects (offline and online) along with Category teams
Develop and implement targeted marketing campaigns to drive adoption of these services in the most creative ways
Defining and designing Drip Campaigns for promoting services in collaboration with category and Digital team.
Campaign Management & Execution:
Integrated Campaign Planning: Support Category /Business teams in planning impactful marketing campaigns across various channels (digital, traditional, experiential) targeting Clinicians, and Consumers, members and Non-Members, and those who have never interacted with Narayana before.
Cross-functional Collaboration: Work closely with agency, a

📌 Marketing Manager Bengaluru
🏢 Narayana Health (NH)
📍 Bengaluru