We are looking for a Performance Marketing Executive who is eager to build a career in digital advertising and performance marketing.

The ideal candidate should have a basic understanding of paid advertising platforms, strong analytical skills, and an interest in creating and optimizing campaigns that drive measurable business results.

Key Responsibilities
Assist in planning, launching, and managing paid marketing campaigns across Google Ads, Meta Ads, and other digital platforms.
Monitor campaign performance and track key metrics such as CPC, CTR, CPL, CPA, conversions, and ROAS.
Support audience research, targeting, segmentation, and retargeting activities.
Conduct basic keyword, competitor, and market research.
Assist in optimizing campaigns based on performance data.
Coordinate with creative and content teams for ad creatives and campaign requirements.
Prepare campaign performance reports and share actionable insights with the team.
Support A/B testing of ad creatives, audiences, landing pages, and campaign strategies.
Stay updated with the latest trends, tools, and best practices in performance marketing.
Work closely with senior marketing team members to execute growth and customer acquisition strategies.

Requirements
6 months to 1 year of experience in Performance Marketing,



Digital Marketing, Paid Advertising, or a related field.
Basic hands-on knowledge of Google Ads and Meta Ads.
Understanding of digital advertising concepts such as CPC, CPM, CTR, CPL, CPA, conversions, and ROAS.
Basic understanding of audience targeting and campaign optimization.
Strong analytical and problem-solving skills.
Good written and verbal communication skills.
Ability to work with data and identify performance trends.
Willingness to learn, experiment, and take ownership of assigned campaigns.

Educational Qualification MBA / BBA / B.Com / MCA / B.Tech or equivalent qualification in Marketing, Business, Technology, or a related field.

Why Join Webandcrafts?

At Webandcrafts, you will get the prospect to work on real-world performance marketing campaigns, learn from experienced marketing professionals, and develop hands-on expertise in digital acquisition and growth marketing.

Benefits
Health Insurance
Paid Sick Time
Provident Fund
Learning and growth prospects
Collaborative work environment

Work Location: In Person — Koratty, Kerala Pay: From ₹20,000.00 per month

Perks
Paid sick time
Provident Fund

Work Location: In person

📌 Performance Marketing Executive Kochi
🏢 Webandcrafts
📍 Kochi