Performance Marketing Specialist – Google Ads &
Meta AdsWe are looking for a Performance Marketing Specialist with hands-on experience in Google Ads and Meta Ads to plan, execute, optimize, and scale paid advertising campaigns.

Key Responsibilities: Manage and optimize Google Ads &
Meta Ads campaigns. Develop strategies for lead generation, sales, and conversions. Monitor and improve CPL, CPA, CTR, CPC, Conversion Rate &
ROAS . Conduct audience, keyword, competitor, and creative research. Set up and monitor conversion tracking, pixels, GA4/GTM, etc. Run A/B tests and identify prospects for campaign scaling. Prepare performance reports and provide actionable insights.

Requirements: 2 years of hands-on experience in performance marketing. Solid knowledge of Google Ads &
Meta Ads Manager. Data-driven approach with solid analytical skills.

Experience managing and optimizing paid advertising budgets. Prior experience with lead generation or e-commerce campaigns is a plus. Candidates with proven hands-on campaign experience are preferred.

📌 Performance Marketing Specialist Kolkata
🏢 Glowing Digital
📍 Kolkata