Job Title : Franchise Dealer Associate
Location : Chennai
A. Profile:
Qualification : Minimum 12th Standard or Diploma; Graduates preferred
Experience : Freshers or experienced candidates from the same/allied industries preferred
Age : Less than 25 years preferred
Traits : Highly motivated, comfortable with travel, eager to learn

B. Interview Process:
First Round : Conducted by Area Franchise Managers or Trade ASMs
Second Round : Conducted by Franchise RSMs (initial 5% of candidates)

C. Key Responsibilities:
Sales : Achieve sales value and special product turnover through franchise dealer counter
Lead Conversion : Focus on converting leads for painting services (central, dealer, self-generated)
Enrolment : Enroll painters and contractors in the Sparkle Loyalty Program
Activation : Regularly engage painters and contractors to ensure they remain active
Display : Maintain planogram and displays at franchise counters
Meetings : Conduct painter/contractor shop meetings with TSM/TSE

D. Tasks:
Product Sales :



Ensure product turnover via franchise dealer counter
Lead Generation : Use cold-calling, dealer, and contractor sources for leads
Lead Conversion : Visit sites, finalize deals, and provide quotations
Contractor Activation : Ensure contractors are regularly engaged with schemes and active in the system
Display Maintenance : Ensure proper product placement and visibility at franchise counters
Meetings : Conduct meetings to improve awareness of product launches, schemes, and special offers

E. Incentive Structure:
Secondary Sales Value : Achieve sales targets through leads (tracked via SFA)
Lead Generation : Generate leads via cold-calling, dealer, and painter networks (tracked via OTP mechanism)
Lead Conversion : Convert leads and close deals (tracked via lead management system)
Contractor Activation : Engage contractors and ensure they remain active (tracked through product purchases and app scanning)

📌 Franchise Dealer Associate Chennai
🏢 TalentPro India HR Private
📍 Chennai