Role Overview

We are looking for a solid Regional Sales Manager – South who will be responsible for the overall sales and performance of stores across the South region.

This is a completely store and frontline sales-focused role. The person will work closely with

Store Managers and frontline teams to ensure stores achieve their sales targets, maintain high customer service standards, and operate smoothly.

Key Responsibilities
Own the sales performance of all stores in the South region.
Ensure every store achieves its daily, weekly and monthly sales targets.
Regularly review store performance and identify stores that are doing well or need improvement.
Work closely with Store Managers to improve footfall conversion, average bill value and overall store productivity.
Spend significant time visiting stores and interacting with frontline teams.
Motivate Store Managers and Sales Associates to achieve better sales.
Ensure frontline teams have strong product knowledge and selling skills.
Coach teams on customer interaction, cross-selling and upselling.
Identify low-performing employees and work with Store Managers and HR on improvement plans.
Ensure adequate staffing across stores and highlight manpower gaps.
Maintain high standards of grooming,



customer service and store discipline.
Ensure stores are commercially ready during weekends, festivals, promotions and high-footfall periods.
Review store-wise sales numbers and take quick corrective action wherever required.
Work with Retail, VM, Marketing and Operations teams to improve store performance.
Keep track of competition and understand what other brands are doing in the market.
Build a robust pipeline of Store Managers and frontline talent for future requirements.
Ensure company processes and SOPs are followed consistently across all stores.

Ideal Candidate
Around 7–12 years of experience in retail sales, preferably in lifestyle, fashion,

accessories, gifting, beauty, footwear or other consumer retail brands.
Minimum 3–5 years of experience managing multiple stores or a region.
Robust understanding of frontline retail sales.
Comfortable travelling extensively across South India.
Strong with numbers but equally comfortable working directly with store teams.
Should be energetic, commercially driven and hands-on.
Should be able to motivate teams and hold Store Managers accountable for performance.
Good communication and people-management skills.

📌 Regional Sales Manager – South C / Lifestyle Brands Bengaluru (India)
🏢 Vatatree Consulting
📍 India