Strategy & planning
Build and maintain the monthly content calendar for both brands
Set the social strategy — what we post, where, and for whom — shifting voice between B2B and consumer
Spot trends and platform shifts, and turn them into content ideas

Campaigns
Brainstorm and pitch original campaigns, then plan and run them end to end
Take campaigns handed down from leadership and execute them independently
Write the briefs and hooks the team turns into finished assets

Leading the team
Direct the designer, editor, and videographer — assign work, set deadlines, review for quality and brand fit
Keep the content pipeline moving and be the single point of accountability for output
Run a light weekly planning-and-review rhythm

Publishing & performance
Schedule and publish across platforms
Track what's working, report it to the founder, and adjust the plan accordingly

MUST-HAVES
2 years in social media, with at least one real stretch of ownership — you've run campaigns end to end yourself, or directed a freelancer or junior.



This matters more than the year count.
Genuine range across both consumer and B2B voice — playful and trend-driven for one brand, credible and transparent for the other.
Sharp content instincts — you know what stops a scroll and what makes a B2B post land.
Comfortable directing creatives with explicit, kind feedback.
Fluent in Malayalam and English — content has to resonate locally.
Organized enough to run a calendar and keep three people on track without dropping balls.
Hands-on with scheduling and analytics tools (Meta Business Suite and similar).

NICE-TO-HAVES
Experience with real estate, accommodation, or local-services brands
Light hands-on editing or design to prototype ideas — not to replace the team
Paid social / ads experience
A feel for Kerala's content culture and creators

Pay: ₹20,000.00 - ₹30,000.00 per month

Work Location: In person

📌 Social Media Manager Kochi
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📍 Kochi