The Role

You'll own our social presence across a portfolio of editorial titles growing followers, building content collaborations, and turning attention into real leads (submissions, newsletter sign-ups, and consultations) rather than just impressions.

What You'll Do
Plan and run the content calendar across all brand social accounts, coordinating with the editorial and design teams.
Identify and reach out to potential contributors, models, and photographers to build relationships and pipeline for future features.
Run collaborations, courses, and partnership content that grow follower quality, not just follower count.
Convert social engagement into concrete next steps newsletter sign-ups, submission form completions, or a consultation booking.
Track performance (reach, engagement, follower growth, click-throughs) and adjust content strategy based on what's actually converting.




Stay current on platform trends and format shifts across Instagram and other platforms relevant to each title's audience.
Maintain brand voice consistency across multiple distinct titles, while still adapting to each one's individual tone.

What We're Looking For
2+ years running social media for a brand, publication, or agency portfolio of real content and results required.
Comfortable with outreach this role includes direct messaging and relationship-building, not just posting content.
Working knowledge of Instagram and relevant scheduling/analytics tools.
Solid written communication you'll be representing multiple brand voices.

Nice to Have
Experience in publishing, media, or lifestyle/fashion content.
Basic photo/video editing skills for quick-turnaround content

📌 Social Media Manager Gurugram (India)
🏢 WI THINKERS
📍 India