Key Responsibilities
Develop and execute annual and quarterly marketing strategies aligned with business objectives.
Drive brand positioning, visibility, communication, and market differentiation.
Develop and manage integrated marketing campaigns across digital, social media, print, outdoor, events, exhibitions, and other relevant channels.
Generate and nurture leads in coordination with the sales/business development team.
Plan and execute product launches, promotional campaigns, dealer/distributor initiatives, exhibitions, conferences, and customer events.
Manage digital marketing activities including website, SEO/SEM, social media, email campaigns, content marketing, and online lead generation.
Conduct market research, competitor analysis, customer profiling, and identify current market opportunities.
Develop marketing collateral, presentations, brochures, case studies, videos, and other communication material.
Manage external agencies, vendors, media partners, creative agencies, and event partners.
Prepare and manage the marketing budget and ensure optimum ROI on marketing spends.
Track campaign performance through KPIs such as leads, conversions, CAC, reach, engagement, brand awareness, and revenue contribution.
Work closely with sales, product, operations,



and senior management to ensure effective execution of marketing initiatives.
Prepare regular MIS, dashboards, campaign reports, and management presentations.
Build and maintain strong relationships with customers, channel partners, industry associations, media, and other stakeholders.
Lead and mentor the marketing team and ensure timely delivery of assigned objectives.

Desired Candidate Profile
MBA/PGDM in Marketing or equivalent qualification.
8–12 years of relevant marketing experience, preferably with experience in a B2B/B2C workplace.
Strong understanding of brand management, digital marketing, lead generation, and integrated marketing.
Excellent communication, presentation, negotiation, and stakeholder-management skills.
Strong analytical and commercial orientation with the ability to link marketing activities to business outcomes.
Experience managing agencies, budgets, campaigns, and marketing teams.
Proficiency in MS Office/PowerPoint and familiarity with CRM, marketing analytics, and digital marketing tools.
Ability to work independently, manage multiple priorities, and operate in a target-driven workplace.

Pay: ₹800,000.00 - ₹1,200,000.00 per year

Work Location: In person

📌 Sr Manager / Agm – Marketing Sahibzada Ajit Singh Nagar
🏢 Unity Group
📍 Sahibzada Ajit Singh Nagar