Role Overview :nnnnnAviva India is looking for an experienced Digital Assets u0026 Growth Marketing Lead to own, manage, optimize, and grow our digital ecosystem. The role will be reporting into Head of the Marketing and will drive business growth, customer experience, platform innovation, and digital transformation across Aviva's key digital marketing assets, including:nnnnn- Corporate websitennnnn- Direct-to-Consumer (D2C) business platformsnnnnn- Customer mobile appnnnnn- New digital and marketing platforms/assetsnnnnnThe ideal candidate should possess a unique blend of business acumen, marketing expertise, technology understanding, customer-centric design thinking, and stakeholder management capabilities. This role requires a seasoned professional who has successfully managed large-scale digital businesses in the BFSI sector and demonstrated measurable impact on digital experience, engagement, and customer acquisition.nnnnnKey Responsibilities :nnnnnDigital Business Ownership :nnnnn- Own the strategy, roadmap, performance, and growth of Aviva India's D2C digital business.nnnnn- Drive online sales, lead generation, customer engagement, and conversion optimization across digital channels.nnnnn- Build and execute digital transformation initiatives to enhance customer journeys and business outcomes.nnnnn- Establish KPIs and continuously improve digital asset performance through data-driven decision-making.nnnnnDigital Asset Management :nnnnn- Lead the management and optimization of:nnnnni. D2C websitesnnnnnii. Corporate websitennnnniii. Mobile applicationsnnnnniv. Customer self-service platformsnnnnnv. Emerging digital channels and assetsnnnnn- Ensure seamless user experience, platform stability, accessibility, security,



and regulatory compliance.nnnnnPerformance Marketing u0026 Social Media :nnnnn- Drive performance marketing campaigns across paid search, display, affiliates, programmatic, social, app marketing, and other digital channels.nnnnn- Own digital acquisition, lead generation, customer engagement, and ROI targets.nnnnn- Collaborate with brand and social media teams to maximize digital reach, engagement, and business outcomes.nnnnn- Optimize media investments and attribution frameworks to improve marketing efficiency.nnnnnCross-functional Leadership :nnnnn- Work closely with IT, Digital, Product, Sales, Operations, Risk, Compliance, Legal, Analytics, and Customer Experience teams.nnnnn- Align digital strategy with organizational goals and customer needs.nnnnn- Influence and drive consensus across multiple stakeholders in a large enterprise setting.nnnnnCustomer Experience u0026 Design Thinking :nnnnn- Champion customer-centric design principles and design thinking methodologies.nnnnn- Lead user research, customer journey mapping, UX/UI enhancements, and conversion rate optimization initiatives.nnnnn- Drive continuous improvements using customer insights, analytics, and market intelligence.nnnnnTechnology u0026 Innovation :nnnnn- Partner with technology teams to define digital architecture, platform enhancements, integrations, and future-ready capabilities.nnnnn- Stay abreast of emerging technologies, AI-driven experiences, MarTech, AdTech,



and digital commerce trends.nnnnn- Evaluate and implement innovative solutions to improve customer acquisition, servicing, and retention.nnnnnAgency u0026 Vendor Management :nnnnn- Manage multiple agencies, technology partners, and vendors across creative, media, technology, analytics, content, and performance marketing functions.nnnnn- Lead commercial negotiations, contract management, and performance governance.nnnnn- Ensure timely delivery, quality standards, and business impact from all partners.nnnnnAnalytics u0026 Reporting :nnnnn- Monitor and report on business performance across all digital assets.nnnnn- Analyze customer behavior, funnel performance, campaign ROI, and engagement metrics.nnnnn- Present actionable insights and recommendations to senior leadership.nnnnnCandidate Profile :nnnnnEssential Experience :nnnnn- 8-10 years of experience in Digital Business, Digital Marketing, Digital Products, E-commerce, or Digital Transformation roles (in marketing).nnnnn- Mandatory experience managing corporate websites, mobile apps and D2C digital businesses within the BFSI sector (Life Insurance, General Insurance, Banking, Wealth Management, NBFC, Fintech, etc.).nnnnn- Demonstrated success in managing and growing significant online business revenue and digital acquisition funnels within the financial services industry.nnnnnFunctional Expertise :nnnnn- D2C Business Managementnnnnn- Digital Product Managementnnnnn- Website u0026 Mobile App Managementnnnnn- Performance Marketingnnnnn- Customer Acquisition u0026 Growthnnnnn- Social Media Marketingnnnnn- Digital Analytics u0026 Conversion Optimizationnnnnn- Customer Experience Managementnnnnn- MarTech u0026 Digital Platformsnnnnn- UX/UI and Design Thinking .

📌 Aviva Life Insurance - Senior Manager - Digital Assets u0026 Growth Marketing Lead (Gurugram)
🏢 Aviva Life Insurance India
📍 Gurugram