Brand Manager - Hospital Marketing Position Details

Designation: Brand Manager

Function: Marketing

Sub Function: Hospital Marketing

Location: Head Office

Reporting To: Category Manager

Role Purpose

The Brand Manager - Hospital Marketing is responsible for planning and executing hospitalfocused marketing initiatives that drive brand awareness, product adoption, and consumer engagement at the point of childbirth and early childcare. The role works closely with healthcare institutions, nursing communities, key influencers, and internal stakeholders to strengthen brand presence, build advocacy, and create meaningful consumer connections that contribute to long-term brand growth.

Key Responsibilities Brand & Program Execution

- Plan and execute hospital marketing programs aligned with brand objectives and business goals.
- Manage consumer engagement initiatives to drive awareness, trial, and adoption of products.
- Ensure effective implementation of campaigns in hospitals, maternity homes, and healthcare institutions. Hospital Engagement
- Develop and maintain strong relationships with hospitals and healthcare institutions.
- Identify opportunities to expand brand presence and enhance program reach within the hospital ecosystem.
- Coordinate with hospital stakeholders to facilitate smooth execution of marketing initiatives.

Consumer Outreach

- Drive direct-to-consumer engagement programs targeting parents and caregivers.
- Develop communication materials and educational content to support consumer understanding and product awareness.
- Ensure consistent and effective communication across all touchpoints.

Healthcare Professional Engagement

- Design and execute educational and advocacy programs for nurses and other healthcare professionals.




- Build and nurture relationships with key influencers within the healthcare ecosystem.
- Support initiatives that enhance professional awareness and recommendation of the brand.

Stakeholder Management

- Collaborate with cross-functional teams including Sales, Supply Chain, Finance, Regulatory, R&D;, and Packaging to ensure successful program execution.
- Manage external agencies, vendors, and partners to deliver campaigns effectively and within timelines.

Performance Monitoring & Reporting

- Track program performance against defined objectives and key metrics.
- Analyze data, generate insights, and recommend improvements to optimize campaign effectiveness.
- Prepare regular reports and presentations for management review.

Events & Industry Engagement

- Represent the organization at industry conferences, workshops, and professional forums.
- Leverage networking opportunities to strengthen relationships with healthcare professionals and industry bodies.

Key Competencies

- Stakeholder & Influencer Management
- Effective Communication
- Relationship Building
- Cross-Functional Collaboration
- Data Analysis & Insight Generation
- Project Management
- Creative Thinking & Innovation
- Result Orientation
- Problem Solving
- Execution Excellence

Qualifications & Experience Education

MBA / Post Graduate Degree in Marketing, Business Management, Healthcare Management, or related discipline.

Experience

3-6 years of experience in Brand Management, Marketing, Consumer Engagement, Campaign Management, or Healthcare Marketing.

Preferred Skills

- Strong communication and presentation skills.
- Ability to manage multiple projects simultaneously.
- Strong analytical and problem-solving capabilities.
- Proficiency in MS Office tools, especially Excel and Power Point.
- Experience working in a cross-functional environment.
Solid planning, coordination, and execution skills.

📌 Brand Manager Hospital Marketing | FMCG | Bangalore (India)
🏢 Yugn HR
📍 India