Job Description

- Help design, build and continuously improve the clients online platform.

- Research, suggest and implement recent technology solutions following best practices/standards.

- Take responsibility for the resiliency and availability of different products.

- Be a productive member of the team.

Requirements

- 4+ years in Marketing Automation, Martech, CRM Operations, or related development.

- Experienced Braze Marketing Automation Engineer to build, maintain, and optimize multi-channel marketing campaigns and customer journeys across email, SMS, push, and in-app channels.

- Develop Braze Canvases, Campaigns, Segments, Liquid personalization, Connected Content, Catalogs, and API-triggered messaging.

- Build event-driven campaigns using customer attributes, custom events, segmentation, and audience data.

- Develop responsive email templates using HTML/CSS and Liquid.

- Collaborate with Marketing, Product, Analytics, Data, and Engineering teams to deliver scalable solutions.

- Support SFMC-to-Braze migration/re-platforming, including journeys, automations, data extensions, and personalization.

- Troubleshoot campaign logic, data quality, rendering, API, and messaging issues.

- Support deliverability, consent, suppression, preference management,



and compliance requirements.

- Establish QA standards, documentation, reusable components, naming conventions, and release processes.

- Hands-on experience with Braze or similar customer engagement platforms.

- Strong knowledge of Braze Canvas, Campaigns, Segments, Liquid, Custom Events, Attributes, Subscription Groups, and API-triggered messaging.

- Strong HTML/CSS, responsive email development, personalization, and rendering QA skills.

- Experience with multi-channel marketing: Email, SMS, Push, and In-App.

- Understanding of APIs, webhooks, data flows, audience synchronization, segmentation, consent, and preference management.

- Strong troubleshooting and stakeholder collaboration skills.

- Salesforce Marketing Cloud (SFMC) – Journey Builder, Automation Studio, Email Studio, Contact Builder, AMPscript, SQL.

- Experience with SFMC-to-Braze migration.

- Knowledge of CDPs, Snowflake/Big Query/Redshift, Braze Currents, REST APIs, reverse ETL, or real-time event streaming.

- Basic Java Script/SDK event instrumentation experience.

Benefits

- A challenging, innovating environment.

- Opportunities for learning where needed.

Requirements
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📌 SFMC to Braze Marketing Automation Engineer (Bengaluru)
🏢 GeekSoft Consulting
📍 Bengaluru