Associate Director Performance Marketing

Role Overview

We are looking for an experienced Performance Marketing leader to own the end-to-end growth strategy across App and Web. The role involves managing a 30 Cr+ performance marketing budget, driving productive customer acquisition, and building scalable growth engines across multiple channels.

Key Responsibilities

- Own the overall performance marketing strategy and growth roadmap across App and Web.
- Manage and optimize a 30 Cr+ marketing budget, with ownership of key metrics including CAC, ROAS, LTV, and revenue growth.
- Lead large-scale mobile app acquisition, re-engagement, and retention initiatives.
- Drive attribution, event tracking, deep linking, and campaign measurement using platforms such as AppsFlyer, Firebase, Amplitude, and GA4.
- Manage and scale full-funnel campaigns across Google Ads, Meta, Apple Search Ads (ASA), and Affiliate Networks.
- Continuously optimize campaigns, budgets, audiences, creatives, and funnels to achieve aggressive growth targets.
- Build, mentor, and lead a high-performing performance marketing/growth team.
- Partner closely with Product, Analytics,



and Creative teams to run rapid experiments and improve conversion funnels.
- Identify and scale high-performing campaigns and creative assets while ensuring sustainable and predictable growth.

What We're Looking For

- Strong experience in Performance Marketing and Growth, preferably across both App and Web.
- Proven experience managing large-scale performance marketing budgets (30 Cr+ preferred).
- Deep hands-on experience in mobile app marketing and attribution.
- Strong understanding of CAC, ROAS, LTV, attribution, funnel optimization, and growth metrics.
- Experience across Google, Meta, Apple Search Ads, and Affiliate Marketing.
- Strong knowledge of AppsFlyer, Firebase, Amplitude, and GA4.
- Demonstrated experience in team leadership and cross-functional collaboration.
- Strong analytical mindset with a highly data-driven approach to decision-making.
- Ability to operate in a fast-paced environment and drive growth with a strong bias toward experimentation and execution.

📌 Associate Director Performance Marketing (Bengaluru)
🏢 Unacademy
📍 Bengaluru