AQUA MASTERS

(Brand: Bull Fit)

PVC Pipes & Fittings | Garden Pipes | Column Pipes | 10-Layer Water Tanks

JOB DESCRIPTION

Regional Sales Manager

Department

Sales & Distribution

Region

Punjab (MALWA REGION)

Reports To

National Sales Head / Director

Employment Type

Full-Time

REGION COVERAGE

The Regional Sales Manager will oversee the entire state of Haryana, managing multiple Area Sales Managers and covering all key districts, including but not limited to:

- Barnala
- Bathinda
- Fatehgarh Sahib
- Faridkot
- Fazilka
- Firozpur
- Ludhiana
- Mansa
- Moga
- Mohali
- Muktsar
- Patiala
- Ropar
- Sangrur

PRODUCT PORTFOLIO

The RSM will drive regional strategy and sales execution for the full Bull Fit product range:

- PVC Pipes & Fittings: Agri and SWR pipes and fittings for agricultural, plumbing and construction use
- Braided Garden Pipes: Flexible garden hose pipes for domestic and agricultural irrigation applications
- Column Pipes: High-strength rigid column pipes for borewell and submersible pump installations
- 10-Layer Water Storage Tanks (300 Ltrs. to 5000 Ltrs.): Premium multilayer water tanks with superior UV resistance, hygiene, and structural strength for domestic, commercial, and industrial use in both Blow Moulding and Roto Moulding.

ROLE SUMMARY

The Regional Sales Manager Punjab (Malwa Region) will be the senior commercial leader responsible for building and scaling Aqua Masters (Bull Fit) across the entire state. This is a high-impact leadership role requiring a strategic thinker who can develop the regional go-to-market strategy, build a high-performing sales team, establish a robust distribution network, and consistently deliver revenue growth across all product categories in both urban and rural Haryana.

KEY RESPONSIBILITIES

Regional Strategy & Revenue Leadership

- Own and deliver the annual, quarterly, and monthly revenue targets for the Haryana region across all Bull Fit product lines.
- Develop and execute the regional go-to-market strategy covering channel expansion, pricing, product mix, and market penetration.
- Identify high-potential districts and segments (agriculture, housing,



government projects) and prioritize resources accordingly.
- Analyse regional sales data, market trends, and competitor strategies to continuously refine the approach and capture market share.

Distribution Network & Channel Development

- Design and build a robust multi-tier distribution network (C&F; agents, distributors, dealers, sub-dealers) across Haryana.
- Appoint new distributors and dealers in underpenetrated districts and ensure adequate geographic coverage across the state.
- Drive primary and secondary sales targets, monitor sell-through at each channel level, and resolve bottlenecks proactively.
- Manage credit control and ensure timely collections in coordination with the finance team.
- Build strong relationships with key accounts including government agencies, real estate developers, and large contractors.

Brand Building & Market Development

- Lead regional brand promotion activities including dealer meets, farmer/contractor outreach events, and product launch campaigns.
- Coordinate with the central marketing team to execute ATL/BTL activities, hoardings, and digital campaigns across Haryana.
- Develop the influencer network plumbers, electricians, contractors, architects, and borewell drillers to drive brand preference at the grassroots level.
- Position the 10-layer water tank range as the premium choice for housing societies, hotels, industries, and municipal projects.

Reporting, Planning & Administration

- Submit accurate weekly/monthly sales reports, pipeline reviews, and competitor intelligence to senior management.
- Lead the annual and quarterly regional business planning process, including territory allocation, target setting, and budget planning.




- Forecast regional demand and work with supply chain and logistics teams to ensure product availability across all districts.
- Manage regional expenses and ensure all operations are within approved budgets.

QUALIFICATIONS & EXPERIENCE

Education

- Graduate in any discipline (B.Com, BBA, B.Sc. preferred). MBA in Sales & Marketing from a recognised institution is strongly preferred.

Experience

- 5-10 years of progressive sales experience in building materials, PVC pipes, sanitary ware, paints, FMCG, or related industries.
- Minimum 3 years in a regional/zonal management role with P&L; ownership and team management responsibility.
- Proven experience operating in the Haryana market with an established trade network is strongly preferred.
- Demonstrated record of consistently achieving or exceeding regional revenue targets.
- Prior experience managing ASMs or a field sales team of 5+ people.

SKILLS & COMPETENCIES

- Strategic thinking with the ability to translate business goals into actionable regional plans.
- Deep understanding of Haryana's trade geography, agricultural belt dynamics, and urban/peri-urban market behaviour.
- Solid negotiation and stakeholder management skills from small dealers to large government bodies.
- Proficiency in MS Office (Excel, PowerPoint).
- Excellent communication skills in Hindi; English proficiency is an advantage.
- High degree of ownership, accountability, and willingness to travel extensively within the region.

WHAT WE OFFER

- Competitive fixed salary with a performance-linked variable pay structure.
- Car allowance / fuel reimbursement as per policy.
- Travel allowance (TA) and daily allowance (DA) for field visits.
- Provident Fund (PF), ESI, and health insurance benefits.
- A leadership role with significant autonomy and a clear career path to National Sales Head.

OTHER REQUIREMENTS

- Must be based in or willing to relocate to a major Haryana cit.
- Must be willing to travel 22-25 days per month across the state.
- Must hold a valid driving licence and own/have access to a four-wheeler.

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