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- - A Channel Relationship Manager (CRM) manages relationships with external partners/channels who bring business to the company.
- - The person manages partners such as:
- - DSA / loan agents
- - Business referral partners
- - Chartered Accountants
- - Financial consultants
- - Brokers
- - Dealers / merchants
- - Other companies that refer customers
- - Bank/NBFC relationship contacts, where applicable
- - - Main responsibilities
- - 1. Partner acquisition
- - Find recent channel partners
- - Explain products and commission structure
- - Onboard suitable partners
- - - 2. Partner relationship
- - Maintain regular contact
- - Solve partner issues
- - Keep partners updated about products, eligibility and processes
- - - 3. Business generation
- - Encourage partners to send qualified leads
- - Follow up on leads
- - Track applications and conversions
- - Increase business from existing partners




- - - 4. Partner performance Track
- - Leads received
- - Applications submitted
- - Approvals
- - Disbursements
- - Conversion rate
- - Revenue generated by each partner
- - - The Channel Relationship Manager makes sure the partner's business moves smoothly through the company.
- - Example
- - One Channel Relationship Manager could be responsible for:
- - “Maintaining relationships with all partners, getting regular business from them, resolving their issues, tracking their performance and increasing monthly business.”
- - Difference from Sales Manager
- - Sales Manager:
- Focuses primarily on selling/closing customers.
- - Channel Relationship Manager:
- Focuses primarily on building and managing the external network that generates customers/leads.
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📌 Channel Relationship Manager (Coimbatore)
🏢 Brindavanam Enterprise
📍 Coimbatore