SEO Content Marketing Specialist - Shopify/SaaS Apps

Location: Surat (On-site)
Company: WebContrive Technologies Pvt. Ltd.

We build high-performing Shopify apps and SaaS products used by global eCommerce brands. Our products grow through organic discovery, merchant trust, and content-led demand within the Shopify ecosystem. We re now expanding our growth team with a dedicated SEO Content expert to scale organic acquisition.

Here s the role we want you to own.

Role Overview

The SEO Content Marketing Specialist will own organic growth, content strategy, and search visibility for our Shopify apps and SaaS products.
The goal is clear: increase high-intent traffic, drive app installs trials, and improve trial-to-paid conversions through content and SEO.

Key Responsibilities

1. SEO Strategy Execution

- Own end-to-end SEO for Shopify apps, SaaS websites, and landing pages.
- Perform keyword research focused on merchant intent (apps, features, use cases).
- Optimise on-page SEO, technical SEO, internal linking, and metadata.
- Manage App Store SEO (ASO) for Shopify App Store listings.
- Build and execute a link-building authority growth strategy.

2. Content Planning Creation

- Create and manage a consistent content calendar (blogs, use-case pages, comparison pages, integration pages).
- Write high-converting product content: feature pages, launch posts, onboarding guides, and help docs.
- Develop merchant-focused content: case studies, success stories, and industry insights.
- Produce SEO-driven long-form content to rank for high-intent keywords.
- Collaborate with design for visual content, infographics, and lead magnets.

3. Shopify/SaaS App Growth Content

- Create content to support the full funnel: discovery install activation retention.
- Write email sequences, drip campaigns,



and in-app content for engagement and upsells.
- Support product launches, feature releases, and changelog announcements.

4. Research, Competition Positioning

- Analyse competing Shopify apps and SaaS tools for keyword gaps and content opportunities.
- Build comparison pages and alternative pages to capture switching traffic.
- Refine brand voice based on merchant psychology and buying behavior.

5. Analytics Performance

- Track organic traffic, keyword rankings, conversions, installs, and trials.
- Measure content performance, CTR, bounce rate, and assisted conversions.
- Deliver weekly and monthly SEO content performance reports.
- Continuously optimise based on data, not assumptions.

Requirements

- 2-5 years of experience in SEO content marketing for SaaS, B2B, or Shopify apps.
- Robust understanding of search intent, product-led SEO, and content funnels.
- Proven hands-on experience with keyword research, on-page SEO, and content strategy.
- Excellent English writing, storytelling, and editorial skills.
- Ability to translate technical product features into merchant-friendly content.
- Experience with App Store optimization, product pages, and conversion-focused writing is a big plus.

What We Offer

- Chance to work on scalable Shopify apps SaaS products with global reach.
- High-ownership role with direct impact on installs, trials, and MRR.
- Creative freedom to build the entire organic growth engine from scratch.
- Performance incentives linked to organic growth and conversions.

Disclaimer: This job description has been sourced from a public domain and may have been modified by Naukri.com to improve clarity for our users. We encourage job seekers to verify all details directly with the employer via their official channels before applying.

📌 SEO Executive (Surat)
🏢 WebContrive
📍 Surat