EXPORT HEAD AFRICA | ALCOHOL / LIQUOR INDUSTRY

ABOUT COMPANY:

Bacchus Enterprises Limited is a public limited company with a proud 34-year legacy in the alcoholic beverages industry. Its products are distributed across more than 16 countries, with an established and active sales presence in North India.

The companys manufacturing facility is located in Ludhiana, Punjab, supported by regional offices in Mohali and Patiala and a corporate office in Gurugram.

As part of its ambitious expansion plans, Bacchus is seeking talented and driven Sales and Business Development Executives across India to strengthen its domestic presence and accelerate future growth. For more information company website is www.bacchusdistilleryindia.com.

JOB SUMMARY:

We are seeking a highly experienced Export Head with a strong background specifically in the Alcohol / Liquor / Spirits industry to lead and drive the companys expansion across African markets.

The ideal candidate must have proven experience in liquor/alcohol exports and an established network of distributors, importers, wholesalers, or key business contacts across African countries. This is a senior leadership role responsible for developing markets, appointing distributors, managing export operations, and delivering substantial export revenue growth.

Key Responsibilities

- Develop and execute export expansion strategies specifically for African alcohol markets.
- Identify, appoint, and manage liquor distributors, importers, wholesalers, and business partners across Africa.
- Drive export sales, revenue, volume,



and market-share targets for the companys alcohol portfolio.
- Build and expand a strong African liquor distribution network.
- Develop current markets and establish the companys alcohol brands in targeted African countries.
- Handle market-entry requirements, liquor regulations, import procedures, documentation, and compliance.
- Negotiate commercial terms, pricing, distribution agreements, and business partnerships.
- Maintain strong relationships with distributors, importers, government/regulatory stakeholders, and key industry contacts.
- Identify new business opportunities and potential markets for the companys liquor brands.
- Coordinate with production, finance, logistics, legal, and management teams to ensure smooth execution of export orders.
- Represent the company at international meetings, trade events, distributor meetings, and business negotiations.
- Monitor market trends, competitor activity, pricing, and regulatory developments across African alcohol markets.
- Take complete ownership of the Africa export business and market development.

Mandatory Requirements

- Minimum 58 years of relevant experience in Alcohol / Liquor / Spirits exports.
- Candidates without prior Alcohol / Liquor industry experience will NOT be considered.




- Proven experience in exporting alcoholic beverages to African markets is mandatory.
- Strong and demonstrable Africa market exposure and existing distributor/importer network.
- Proven track record of appointing distributors and developing liquor markets in Africa.
- Strong knowledge of international liquor trade, export documentation, import regulations, and market-entry requirements.
- Experience in handling international negotiations, pricing, distribution agreements, and commercial partnerships.
- Strong communication, negotiation, business development, and relationship-management skills.
- Willingness to travel extensively across African markets as required.

Strong Preference

Candidates will be strongly preferred if they have:

- Existing relationships with liquor distributors/importers across multiple African countries.
- Experience representing established whisky, vodka, rum, gin, brandy, beer, wine, or other alcoholic beverage brands.
- Successfully launched or expanded liquor brands in African markets.
- A proven record of achieving significant export sales and revenue growth.

Important Note:

This position is strictly for candidates from the Alcohol / Liquor / Spirits industry. Candidates from general FMCG, food, pharmaceuticals, textiles, consumer goods, or other non-alcohol industries without direct liquor export experience will not be considered.

Prior African liquor export experience and a strong existing distributor/importer network are mandatory for this position.

📌 Export Head - Africa Region (Ludhiana)
🏢 Bacchus World Spirit
📍 Ludhiana