Roles & Responsibilities:

1. Online Sales Strategy & Control

- Plan and manage online sales operations across all Bangalore.

- Set targets for inquiries, conversions, response time, and sales value.

- Monitor daily, weekly, and monthly online sales performance.

2. Jewellery Catalogue Management

- Oversee accuracy, quality, and consistency of jewellery catalogue across platforms.
- Ensure proper categorization, pricing alignment, and product descriptions.
- Coordinate with branches for new product uploads and updates.

3. E-commerce Business Management

- Own the overall online business performance and achieve monthly, quarterly, and annual revenue targets
- Develop and execute the e-commerce growth strategy across the brand website and relevant marketplaces.
- Monitor key metrics including revenue, conversion rate, average order value (AOV), traffic, customer acquisition cost (CAC), ROAS, repeat purchases, and cart abandonment.
- Identify opportunities to increase sales, profitability, and customer lifetime value.
- Prepare regular business performance reports and provide actionable insights to management

4. Website Management & Online Merchandising

- Manage day-to-day operations of the e-commerce website, ensuring products, prices, offers, images, descriptions, and inventory are accurate.
- Develop effective product/category merchandising strategies to improve discovery and conversion.
- Plan and execute homepage updates, landing pages, product launches, promotional campaigns, and festive collections.
- Ensure jewellery products are presented with high-quality images, videos, specifications, certifications, product details, and styling information.
- Optimize website navigation, search, filters, product pages, checkout, and overall customer journey.
- Work with the technology team to identify and resolve website issues and improve website speed, usability, and conversion
- Ensure timely follow-up and professional customer communication.
- Track conversion ratios and guide team to improve closure rates.

5. Jewellery Catalogue & Product Management

- Manage the online jewellery catalogue, including SKU creation, categorization, attributes, pricing, descriptions, specifications, and imagery.
- Ensure accurate display of jewellery-specific information such as metal type, purity, gemstone details, weight, dimensions, certification,



making charges, and applicable policies.
- Coordinate with merchandising, inventory, design, and retail teams for new product launches and collection updates.
- Monitor product availability and ensure best-selling products remain adequately stocked online.
- Identify slow-moving and high-performing products and develop appropriate merchandising strategies

6. Marketplace Management

- Manage business performance across relevant marketplaces and online jewellery platforms.
- Monitor marketplace sales, catalogue quality, pricing, inventory, promotions, ratings, reviews, and visibility.
- Plan marketplace-specific campaigns and promotional activities.
- Coordinate with marketplace account managers to improve product visibility and sales.
- Ensure marketplace listings comply with brand, regulatory, and platform requirements.

7. Digital Marketing & Customer Acquisition

- Work closely with performance marketing teams/agencies to drive qualified traffic and online sales.
- Plan and optimize campaigns across search, social media, display, remarketing, affiliate, and other relevant channels.
- Monitor ROAS, CAC, conversion, revenue contribution, and campaign profitability.
- Coordinate with the creative team for banners, product creatives, videos, campaign assets, and promotional communication.
- Develop strategies for customer acquisition, remarketing, retention, and repeat purchases

8. Promotions & Campaign Planning

- Plan e-commerce campaigns around key occasions such as Akshaya Tritiya, Diwali, Dhanteras, Akshaya Tritiya, Valentine's Day, wedding season, festive periods, and brand-specific launches.
- Develop promotional calendars in coordination with marketing and merchandising teams.
- Plan offers, bundles, coupon strategies, loyalty initiatives, and limited-period campaigns while protecting brand positioning and margins.
- Track campaign performance and conduct post-campaign analysis

9. Customer Experience & CRM





- Work with customer service teams to improve the online customer journey.
- Analyse customer feedback, product reviews, returns, cancellations, and complaints to identify improvement areas.
- Develop strategies to increase repeat purchases and customer retention.
- Coordinate with CRM teams for email, WhatsApp, SMS, push notifications, and personalized customer campaigns.
- Ensure online policies related to returns, exchanges, shipping, certification, warranty, and jewellery-specific services are clearly communicated.

10. Team Management & Coordination

- Manage and guide Online Sales Executives from each branch.

- Allocate work, review daily activities, and provide feedback.

- Conduct regular training on product knowledge, catalogue standards, and conversion skills.

11. Pricing, Offers & Coordination

- Coordinate with branch managers and sales teams on pricing, availability, and offers.

- Ensure online commitments align with showroom stock and policies.

- Support executives during negotiation and high-value closures when required.

12. Reporting & MIS

Prepare and submit online sales MIS reports covering:

Number of uploads

Inquiries received

Conversions achieved

Pending follow-ups

Share insights with management for improvement.

13. Compliance & Brand Representation

- Ensure all online communication follows company SOPs and brand tone.

- Maintain transparency and accuracy in product representation.

- Monitor customer feedback and resolve escalations.

Key Skills & Competencies:

- Robust knowledge of jewellery products and online selling

- Team leadership and performance monitoring

- Conversion strategy and customer handling skills

- Data analysis and reporting discipline
- Excellent communication and coordination abilities
- E-commerce revenue and growth
- Gross margin / contribution margin
- Website conversion rate
- Average Order Value (AOV)
- Traffic and qualified sessions
- Customer Acquisition Cost (CAC)
- Return on Ad Spend (ROAS)
- Repeat purchase rate
- Customer Lifetime Value (CLV)
- Cart and checkout abandonment
- Product/category performance
- Marketplace revenue and profitability
- Inventory availability / stock-outs
- Return and cancellation rate
- Customer ratings and reviews

📌 Manager -E -commerce (Bengaluru)
🏢 Shyama Jewels Sourcing
📍 Bengaluru