Hiring: Performance Marketing Manager – Google & Meta Ads Company: Kidology – Happy Cheeks Private Limited Experience: 5–10 Years Industry: E-commerce / D2C / Consumer Brands Role: Performance Marketing Manager Kidology is one of India’s fast-growing kids’ toy and learning product brands. We are looking for an experienced Performance Marketing Manager to drive customer acquisition, revenue growth, and ROAS through data-driven paid marketing strategies.

Key Responsibilities

Develop and execute customer acquisition strategies across Google & Meta Ads Manage monthly and annual media budgets Drive revenue growth while maintaining target CAC & ROAS Manage Google Search, Shopping, Performance Max, Display & YouTube campaigns Manage Meta campaigns across prospecting, retargeting & retention funnels Develop audience segmentation and lookalike strategies Conduct creative, copy, audience and funnel A/B testing Track and optimize ROAS, CAC, CPA, CTR, CVR & LTV Use GA4,



GTM and Meta tools for attribution and conversion tracking Drive traffic and sales across D2C and marketplace channels Work closely with Creative, E-commerce, Product and Content teams Support product launches, seasonal campaigns and promotions

Required Skills

Google Ads & Meta Ads

GA4 & Google Tag Manager

Google Merchant Center

Looker Studio

Excel & Google Sheets

Conversion tracking & attribution

Solid analytical and problem-solving skills

Experience handling large advertising budgets

Strong understanding of e-commerce funnels and customer journeys

Preferred Industry Experience E-commerce | D2C | Consumer Goods | Toys & Kids | FMCG | Lifestyle Brands

Qualification Bachelor’s degree in Marketing, Business or related field. MBA in Marketing preferred. Google Ads / Meta certifications are an added advantage.

Pay: ₹700,000.00 - ₹1,500,000.00 per year

Benefits:

- Paid sick time

Work Location: In person

📌 Google & Meta ads forC brand (Gurugram)
🏢 Kidology
📍 Gurugram