About the Role :

We are looking for a creative, strategic, and results-driven Content Marketer to join our content team. The ideal candidate will be responsible for creating and managing content across digital platforms to build brand awareness and engage target audiences.
The role requires a strong understanding of content strategy, social media, copywriting, storytelling along with the ability to understand audience behaviour and translate business objectives into compelling content.

Key Responsibilities :

- Develop and execute content marketing strategies aligned with business and marketing goals.

- Create engaging content for Instagram, LinkedIn, websites, blogs, email campaigns, and other digital channels.

- Plan and maintain a monthly/weekly content calendar.

- Research industry trends, competitors, audience interests, and relevant topics to identify content opportunities.

- Collaborate with designers, video editors, performance marketers, sales teams, and other stakeholders to produce high-quality content.

- Develop content for brand awareness, lead generation, engagement, and customer conversion.

- Support the creation of Reels, short-form videos, carousels, campaigns, and other social media formats.

- Monitor content performance using relevant analytics tools and identify opportunities for improvement.

- Track metrics such as reach, engagement, website traffic, leads, conversions, and content ROI.

- Repurpose existing content across multiple platforms and formats.





- Stay updated with social media trends, content formats, algorithms, marketing tools, and AI-powered content creation tools.

Required Skills :

- Excellent copywriting and storytelling abilities.

- Strong written and verbal communication skills

- Understanding of social media platforms and content formats.

- Knowledge of basic digital marketing concepts.

- Ability to research and create audience-focused content.

- Strong creativity and attention to detail.

- Ability to work with deadlines and manage multiple content projects.

- Basic understanding of SEO and keyword research.

- Analytical mindset with the ability to interpret content performance.

Good to Have:

- Experience with Canva, CapCut, Adobe tools, or similar content-creation tools.

- Knowledge of Google Analytics, Search Console, Meta Business Suite, LinkedIn Analytics, or similar platforms.

- Experience with WordPress or other CMS platforms.

- Understanding of paid advertising and performance marketing.

- Experience using AI tools for content research, ideation, writing, and workflow automation.

Qualifications :
- Bachelor's degree in Marketing, Communications, Journalism, English, Business, or a related field.

- Candidates from other educational backgrounds with robust content portfolios may also be considered.

- 1–2 years of relevant experience in content marketing, digital marketing, social media, copywriting, or a related field.

(Ref:www.freshersworld.com,freshersworld)

📌 Content Marketer (Bengaluru)
🏢 Sthyra
📍 Bengaluru