Company Description CFA Master is a free-to-start CFA Level 1 study platform that provides candidates with a structured dashboard to streamline exam preparation. The platform offers notes, formula sheets, flashcards, practice questions, cheat sheets, mind maps, and a full mock exam organized by curriculum module. By centralizing essential study materials, CFA Master helps learners study more efficiently and track their progress. The company focuses on delivering accessible, high-quality resources to support candidates worldwide on their CFA journey.
Role Description This is a full-time remote role for a Google Ads Expert. The Google Ads Expert will be responsible for planning, building, and optimizing Google Ads campaigns to drive qualified traffic, user sign-ups, and engagement on the CFA Master platform. Day-to-day tasks include keyword research, audience targeting, bid and budget management, A/B testing of ad creatives and landing pages, and continuous performance monitoring in Google Ads and Google Analytics. The role involves creating clear reporting dashboards, analyzing campaign data, and making data-driven recommendations to improve ROI.



The Google Ads Expert will collaborate with the product and content teams to align campaigns with upcoming curriculum modules, promotions, and user acquisition goals.
Qualifications

- Strong expertise in Google Ads (Search, Display, YouTube) and experience managing end-to-end performance campaigns.
- Proficiency with digital analytics tools such as Google Analytics, conversion tracking, and basic funnel analysis.
- Skills in keyword research, audience segmentation, and bid/budget optimization for ROI-focused campaigns.
- Ability to create, test, and refine ad copy and creative assets tailored to education or exam-prep audiences.
- Experience running user acquisition campaigns for SaaS, EdTech, or subscription-based products is highly beneficial.
- Comfort working with spreadsheets and dashboards to track KPIs and communicate results clearly to stakeholders.
- Robust written and verbal communication skills and the ability to work independently in a remote environment.
- Prior exposure to the CFA curriculum, finance education, or financial services is a plus but not required.
- Bachelor's degree in Marketing, Business, Analytics, or a related field, or equivalent practical experience.

📌 Google Ads Expert (India)
🏢 CFA Master
📍 India