Function: Marketing & Branding

Designation: Google Ads and Analytics Expert

Open Position: 01

Location: Hyderabad

About Keus

Keus is at the forefront of integrating elegant design with state-of-the-art technology in smart home automation and architectural lighting. Our mission is to transcend ordinary living, offering a luxurious smart home experience that is seamless and beyond compare.

Our philosophy is centered around a design-first approach, where impeccable aesthetics meet unparalleled functionality. At Keus, a cadre of leading Industrial Designers, Electronics and Electrical Engineers, and Software Architects merge their expertise to redefine industry standards and craft bespoke smart home products and solutions that lead the way in innovation.

We pride ourselves on being the benchmark of sophistication and holistic smart home experiences in India, relentlessly innovating not only to meet but redefine global standards.

Keus is on an ambitious path of expansion, with 2024 marking our entry into the thriving markets of Mumbai, Bangalore, Pune, and Delhi. Our strategy involves directly engaging with Architects, Interior Designers, and leveraging Digital Marketing to enhance our customer reach.

Discover more about our vision and offerings:

● Visit our website: www.keus.in

● Watch us on YouTube: KeusSmartHome

● Follow us on Instagram: @keussmarthome

Join us in shaping the future of luxurious Smart living.

Position Overview:

We are looking for a Senior Google Ads and Analytics Expert who can independently own paid acquisition, website tracking, analytics, and attribution for KEUS.

This role goes beyond campaign execution. The ideal candidate will be responsible for ensuring that the right audience reaches the KEUS website, user behaviour is tracked accurately across digital platforms, and campaign data translates into meaningful sales conversations, demos, and experience-centre visits. The candidate will work closely with the Marketing, Sales, Web, UX, and Content teams to continuously improve lead quality, conversion effectiveness, and marketing ROI.

Key Responsibilities

1. Google Ads – Performance & Demand Generation

• Own end-to-end execution and optimization of Google Ads campaigns across Search, Display, Performance Max, YouTube, and Discovery.

• Build and manage campaigns focused on home automation, smart homes, luxury residences, high-value properties, experience-centre visits, and product demos.

• Conduct detailed keyword research to identify high-intent search queries, mid-funnel exploration

behaviour, city-specific intent, and property-size-based intent.

• Structure campaigns for clarity, scalability, effective budget allocation, and optimization control.

• Write, test, and refine ad copies aligned with KEUS's premium brand positioning.

• Develop and optimize bidding strategies focused on lead quality, cost per qualified lead (CPL), conversion intent, and ROI rather than raw lead volume.

• Monitor budgets, pacing, campaign performance, and conversion metrics across multiple cities and campaigns.

2. Website Tracking, GTM & GA4 Implementation

• Own the website and landing-page tracking architecture using Google Tag Manager (GTM).

• Implement, manage, and validate tracking for:

• Lead form submissions

• Demo and consultation bookings





• CTA clicks such as Book a Demo, Contact Us, and Experience Centre

• Scroll depth and engagement events

• Page-level interactions and user journeys

• Set up and maintain GA4 event tracking and conversion definitions.

• Ensure accurate data flow between Website → GTM → GA4 → Google Ads.

• Regularly audit tracking to identify broken or missing events, duplicate or inflated conversions, and attribution mismatches between platforms.

• Build and maintain a scalable event taxonomy aligned with KEUS's marketing funnel and business objectives.

3. Analytics, Reporting & Website Insights

• Analyse campaign and website performance using Google Ads, Google Analytics 4, and Looker Studio.

• Track and interpret the complete user funnel:

Impressions → Clicks → Sessions → Engagement → Leads → Demos

• Analyse website behaviour including:

• Entry and exit pages

• Drop-offs across key landing pages

• Performance by city

• Device-wise performance

• Keyword intent

• Page-level performance

• User journeys and engagement

• Create clear, structured, and actionable dashboards and reports aligned with business and sales outcomes.

• Identify patterns in lead quality and recommend optimization strategies to improve conversion

effectiveness.

4. Cross-Functional Collaboration

• Work closely with Brand & Content teams to align campaign messaging with customer intent and KEUS's premium brand positioning.

• Collaborate with Web & UX teams to improve landing-page performance, CTAs, user journeys, and conversion rates.

• Work closely with Sales & Inside Sales teams to understand lead quality, follow-ups, and final business outcomes.

• Collaborate with sales teams to define and continuously refine what constitutes a qualified lead.

• Map marketing conversions to relevant sales stages and business outcomes.

• Support city-specific marketing campaigns, funnel optimization, and conversion improvement initiatives.

5. Optimization & Continuous Improvement

• Run structured experiments across:

• Ad copies and formats

• Landing pages and CTAs

• Audiences

• Bidding strategies

• Keywords and targeting

• Continuously refine campaign targeting based on user behaviour, conversion quality, and sales feedback.

• Monitor campaign performance and proactively identify opportunities to improve CPL, lead quality, conversion rates, and ROI.

• Stay updated with the latest developments in Google Ads, GA4, GTM, attribution, analytics, and digital advertising best practices.

• Proactively identify gaps and improvement opportunities across tracking, analytics, campaign performance, and attribution.

Key Measures of Success

• Improvement in qualified leads generated through Google Ads.

• Reduction in cost per qualified lead (CPL).

• Improvement in lead-to-demo and lead-to-sales conversion rates.





• Growth in relevant and high-intent website traffic.

• Improvement in Google Ads campaign ROI and conversion efficiency.

• Accurate and reliable tracking across Website, GTM, GA4, and Google Ads.

• Reduction in tracking errors, duplicate conversions, and attribution mismatches.

• Improvement in landing-page engagement and conversion rates.

• Clear visibility of the complete marketing-to-sales funnel.

• Consistent delivery of actionable analytics, dashboards, and performance insights.

Key Competencies

• Strong hands-on expertise in Google Ads, Google Tag Manager (GTM), and Google Analytics 4 (GA4).

• Strong understanding of paid acquisition, performance marketing, conversion optimization, and attribution.

• Strong knowledge of keyword research, campaign structuring, audience targeting, bidding strategies, and ad optimization.

• Strong analytical and data interpretation skills.

• Strong understanding of user journeys, conversion funnels, and marketing attribution.

• Ability to identify high-intent audiences and optimize campaigns based on lead quality rather than volume.

• Strong attention to data accuracy, tracking implementation, and reporting.

• Ability to work cross-functionally with Marketing, Sales, Web, UX, and Content teams.

• Strong problem-solving and decision-making skills.

• Ownership mindset with the ability to independently manage digital acquisition and analytics.

Qualifications

• Bachelor's degree in Marketing, Digital Marketing, Business, Communications, Data Analytics, or a related field.

• 3–6 years of hands-on experience in Google Ads, performance marketing, digital analytics, or paid acquisition.

• Proven experience managing Google Ads campaigns end-to-end across Search, Display, Performance Max, YouTube, and/or Discovery.

• Hands-on experience with Google Tag Manager and Google Analytics 4.

• Proven experience setting up and maintaining end-to-end website and conversion tracking.

• Strong understanding of conversion tracking, attribution models, user journeys, and marketing funnels.

• Experience working with high-value, high-consideration products or services is preferred.

• Experience with Looker Studio and dashboard creation is preferred.

• Experience with CRM integrations and offline conversion tracking is an added advantage.

• Exposure to Meta Ads / Meta for Developers is an added advantage.

• Experience in luxury brands, real estate, architecture, interiors, smart home automation, lighting, or B2B services is preferred.

Keus Culture:

Join a team that is passionate about innovation and excellence. At Keus, we value creativity, collaboration, ownership and a commitment to leading the smart home revolution.

What Keus Offers:

• Opportunity to work with an innovative premium technology and lifestyle brand.

• Exposure to cutting-edge smart home automation and luxury lighting solutions.

• Opportunity to manage digital marketing initiatives that influence high-value customer decisions.

• A collaborative and creative work environment.

• Professional growth through high-impact performance marketing and digital analytics initiatives

Keus is an Equal Chance Employer; We celebrate diversity and are committed to creating an inclusive environment for all employees.

📌 Performance Specialist (Secunderabad)
🏢 Keus Smart Home
📍 Secunderabad