Responsibilities:

- Develop compelling, on-brand post copy, video scripts and description copy for various social media platforms including but not limited to LinkedIn, Facebook, Instagram, Twitter, etc.
- Ensure adherence to JLL's brand voice/tone guidelines, governances, and processes for social media
- Collaborate with the marketing team to align social media content with overall marketing strategies and JLL's business objectives
- Adapt tone and style to suit different platforms and target audiences from a B2B perspective, focusing on commercial real estate professionals, investors, and corporate clients
- Write and edit blog posts, articles, and other long-form content for social sharing, highlighting JLL's expertise in real estate services, market trends, and industry insights
- Monitor social media trends in the commercial real estate and professional services sectors, incorporating them into content strategies
- Analyze social media metrics and adjust content strategies accordingly to improve engagement and reach within our target B2B audience
- Create content that showcases JLL's thought leadership in areas such as workplace strategy, sustainability in real estate, and PropTech innovations
- Collaborate with regional teams to ensure social media content is relevant and localized when necessary
- Support the promotion of JLL's research reports, whitepapers,



and market analyses through social media channels
- Coordinate and support social media campaigns, ensuring alignment with broader marketing initiatives and business goals
- Manage day-to-day social media activities, including content scheduling, community engagement, and platform-specific optimizations

Requirements:

- Bachelor's degree in marketing, communications, or a related field.
- Proven experience of minimum 1-3 years in a copywriting or similar role.
- Strong understanding of current social media & content landscape and B2B best practices across that landscape
- Familiar with GPT & AI for efficient content creation through reusable prompts to create efficient process
- Excellent writing and editing skills with a solid grasp of grammar and punctuation
- Proven ability to write engaging, concise copy for various social media platforms
- Strong project management and organizational skills, with the ability to manage multiple initiatives simultaneously.
- Ability to collaborate effectively with cross-functional teams.
- Attention to detail and a commitment to delivering high-quality content.
- Self-motivated, with a passion for staying up-to-date with industry trends and emerging technologies.

Skills: social media strategy , SEO Writing, Content Marketing, Performance Analysis, Copywriting

Experience: 1.00-3.00 Years

📌 Analyst- Copywriter (Gurugram)
🏢 Jones Lang Lasalle Property Consultants
📍 Gurugram