About the Company

Senior Digital Marketing SME Executive

About the Role

The Senior SME Executive owns outcomes for the client engagement not just tasks. This is the most senior, highest-accountability role in the marketing delivery pod, sitting at the intersection of client relationship management and offshore team leadership.

Responsibilities
- Own the traffic recovery programme plan end-to-end, ensuring all three phases deliver on time and on target.
- Translate the programme strategy into weekly sprint plans with transparent task ownership across the team.
- Identify risks, dependencies, and blockers early and manage them before they impact delivery.
- Maintain alignment between the company's Capability Manager and the client on scope, progress, and strategic direction.
- Coordinate with the client’s paid media partner on programme deliverables, ensuring no gaps between organic and paid workstreams.
- Serve as the primary day-to-day point of contact for the client stakeholder team.
- Prepare and present structured weekly performance reports covering organic traffic,



GSC metrics, MQLs, paid performance, and content output.
- Manage the content and campaign approval process, ensuring turnaround within the 3-business-day SLA.
- Proactively communicate progress, risks, and wins — no surprises in either direction.
- Build trust with the client to support a transition into a Key Account Manager role post-engagement.
- Review and approve all SEO deliverables: technical fixes, content rebuilds, schema implementations, and keyword strategies.
- QA all content against E-E-A-T guidelines and Google's Helpful Content principles before client submission.
- Validate AIO and AEO implementations (schema, FAQ structures, AI Overview readiness) for correctness and completeness.
- Monitor GEO progress, ensuring topical authority content clusters and LLM citation strategy stay on track.
- Interpret GSC, GA4, and rank-tracking data to identify what's working and where to accelerate.
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📌 Digital Marketing SME Executive (Coimbatore)
🏢 Zigsaw
📍 Coimbatore