Job Title: General Manager Digital mVAS & Ailiate
This position is for Immediate Joiners only
Location: Gurgaon, India (Work from Office)
Employment Type: Full-Time
Experience: 7+ Years
Industry: Telecom VAS | Digital Services | DCB | Affiliate Marketing
About the Role
We are looking for a highly driven and result-oriented General Manager Digital VAS
with extensive experience in the Telecom VAS ecosystem, Direct Carrier Billing
(DCB), Affiliate Marketing, and Global Digital Partnerships. The ideal candidate
should have a proven track record of generating revenue, onboarding telecom
operators, DCB aggregators, advertisers, publishers, and affiliate partners across
multiple international markets.
This is a high-performance, target-driven role that requires exceptional business
acumen, strong industry relationships, and the ability to work under pressure while
managing multiple stakeholders globally.
Key Responsibilities
Business Development

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Develop and execute global business strategies for Digital VAS and Direct
Carrier Billing (DCB) services.
Identify and onboard new telecom operators, carrier billing aggregators,
payment providers, and VAS partners across international markets.
Generate new business opportunities in regions including Asia, Middle East,
Africa, Europe, LATAM, and CIS.
Establish strategic partnerships with advertisers, publishers, affiliate networks,
content providers, and technology partners.
Own end-to-end commercial discussions including negotiations, pricing,
contracts, and commercial closures.
Build a sustainable business pipeline to consistently achieve monthly and
quarterly revenue targets.
Zeen Digital | 425, Spaze iTech Park, Sector 49, Sohna Road, Gurgaon | www.zeendigital.world

Direct Carrier Billing (DCB)
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Strong understanding of worldwide Direct Carrier Billing ecosystems.
Experience working with telecom operators and DCB aggregators.
Manage commercial onboarding and integration of new carrier billing
connections.
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Identify new operator opportunities and optimize existing partnerships.
Coordinate with technical teams during API integration, testing, certification,
and commercial launch.
Drive transaction growth and improve conversion rates across existing DCB
connections.
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Ailiate & Performance Marketing
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Build and manage global affiliate programs.
Recruit and onboard advertisers, publishers, media buyers, affiliate networks,
and traffic partners.
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Scale CPA, CPL, CPS, CPI, and RevShare campaigns.
Monitor campaign performance, ROI, fraud prevention, and publisher quality.




Collaborate with marketing teams to optimize campaign performance and
maximize revenue.
Account Management
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Manage key international accounts and strategic partners.
Ensure long-term relationship management and business growth.
Conduct regular business reviews with operators, partners, advertisers, and
publishers.
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Resolve commercial and operational escalations efficiently.
Revenue & Growth
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Own monthly, quarterly, and annual revenue targets.
Forecast sales pipeline and revenue accurately.
Identify new monetization opportunities across VAS, OTT, gaming, VPN,
astrology, subscriptions, and digital content.
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Continuously explore new countries, operators, and emerging payment
technologies.
Zeen Digital | 425, Spaze iTech Park, Sector 49, Sohna Road, Gurgaon | www.zeendigital.world

Market Intelligence
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Monitor global telecom and fintech trends.
Identify current carrier billing regulations, payment innovations, and digital content
opportunities.
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Conduct competitor analysis and recommend business expansion strategies.
Required Skills
Telecom & VAS
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815 years of Telecom VAS industry experience.
Deep knowledge of global Direct Carrier Billing ecosystems.
Experience working with telecom operators and carrier billing aggregators.
Strong understanding of Mobile VAS business models.
Knowledge of subscription billing, recurring payments, OTP flows, and mobile
payment ecosystems.
Business Development
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Strong international business development experience.
Excellent negotiation and commercial closure skills.
Proven ability to close high-value global partnerships.
Strong network within Telecom VAS and digital payments industry.
Ailiate Marketing
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Hands-on experience with affiliate marketing platforms.
Experience managing global advertisers and publishers.
Knowledge of affiliate tracking platforms, attribution, and postback integrations.
Understanding of CPA, CPL, CPS, CPI, and RevShare models.
Commercial Skills
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Revenue forecasting
Sales pipeline management
Contract negotiation
P&L; ownership
Commercial strategy
Business planning
Zeen Digital | 425, Spaze iTech Park, Sector 49, Sohna Road, Gurgaon | www.zeendigital.world

Technical Understanding
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API integrations
Payment gateways
Direct Carrier Billing APIs
Subscription platforms
Telecom integrations
Affiliate tracking platforms
Mobile app and web monetization
Desired Candidate Prole
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Graduate in Engineering, Business, Marketing, or related field; MBA preferred.
815 years of relevant Telecom VAS experience.
Proven experience managing international markets.
Existing relationships with telecom operators, DCB aggregators, advertisers, and
publishers.
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Strong presentation and communication skills.
Comfortable working with international clients across multiple time zones.
Highly analytical with strong commercial judgment.
Self-motivated, entrepreneurial, and execution-focused.
Performance Expectations (KPIs)
The successful candidate will be expected to consistently deliver measurable business
outcomes, including:
KPI
Target
As assigned by management
4-5 per quarter
Monthly Revenue Target
New Operator/DCB Connections
New Advertiser Onboarding
56 per month
New Publisher/Ailiate Onboarding 5-6 per month
New International Partnerships
Campaign Launches
Revenue Growth
Partner Retention Rate
Commercial Closures
Pipeline Coverage
35 per quarter
15+ per month
2030% YoY
>90%
As per quarterly business plan
Minimum 3 monthly revenue target
Zeen Digital | 425, Spaze iTech Park, Sector 49, Sohna Road, Gurgaon | www.zeendigital.world

Work Environment
This is a full-time, work-from-office role based in Gurgaon. The position requires
regular interaction with international clients across different time zones and demands
flexibility to support business discussions outside standard office hours when
necessary.
The role is suited to professionals who thrive in high-pressure, high-growth
environments, can manage multiple priorities simultaneously, and are comfortable
being accountable for ambitious commercial targets.
What We're Looking For
We are seeking a high-caliber commercial leader who combines deep telecom VAS
expertise with a strong global network and a proven ability to build revenue-generating
partnerships. The ideal candidate has successfully operated in fast-paced
organizations, consistently met demanding business targets, and demonstrates
resilience, ownership, and a strong execution mindset. Experience in scaling DCB,
Gaming, Digital Subscriptions, Affiliate Marketing, and Performance-based Digital
Services will be a significant advantage.
Zeen Digital | 425, Spaze iTech Park, Sector 49, Sohna Road, Gurgaon | www.zeendigital.world

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