*Hiring : Area Sales Manager*

**Location:** Delhi

**Experience:** 812 Years

**Qualification:** Graduate in any discipline

**Industry Preference:** FMCG / Food / Snacks / Packaged Foods

**Market Experience:** Delhi/NCR preferred, especially South or East Delhi

*Position Overview*

We are looking for an experienced and result-oriented **Area Sales Manager Large Pack Business** to drive sales growth and market expansion across Delhi.

The incumbent will be responsible for achieving sales targets, strengthening distributor and retail relationships, expanding distribution, ensuring excellent market execution and leading the sales team to deliver sustainable business growth.

The ideal candidate should have strong experience in **FMCG/food/snacks sales, general trade, distributor-led business and team management**, with a strong understanding of the Delhi/NCR market.

*Key Responsibilities*

*1. Sales & Business Growth*

* Deliver monthly, quarterly and annual **value and volume targets** for the Large Pack business in Delhi.

* Drive primary and secondary sales through distributors and retail channels.

* Develop territory-wise sales and growth plans based on market potential.

* Identify sales gaps and implement timely corrective actions.

* Drive focus SKUs, new product launches and seasonal/product-specific initiatives.

*2. Distribution & Market Expansion*

* Expand **numeric and weighted distribution** of Large Pack SKUs across the assigned territory.

* Identify and onboard new outlets, distributors and channel opportunities.

* Improve SKU productivity, range selling and outlet-wise throughput.

* Ensure optimum stock availability and minimize stock-outs.

* Develop effective beat plans and ensure disciplined outlet coverage.

*3. Distributor Management*





* Build and maintain strong relationships with distributors and channel partners.

* Monitor distributor stock, order generation, billing, secondary sales and inventory ageing.

* Ensure healthy distributor ROI and strong commercial hygiene.

* Conduct regular distributor-wise performance reviews and drive corrective actions.

* Coordinate with Supply Chain for timely replenishment and optimum inventory levels.

*4. Retail Execution & Market Visibility*

* Ensure effective execution of **availability, visibility, merchandising and planogram** requirements.

* Drive secondary displays, shelf visibility and in-store activations.

* Ensure proper implementation of trade schemes and promotional activities.

* Conduct regular market visits to evaluate execution and competitor activity.

* Monitor pricing, assortment, product visibility and merchandising versus competition.

*5. Team Leadership & Development*

* Lead, coach and motivate the assigned sales team to achieve business objectives.

* Set clear targets and performance expectations for Sales Officers/Representatives.

* Monitor beat adherence, outlet coverage, strike rate, range selling and sales achievement.

* Conduct regular joint market visits and provide on-the-job coaching.

* Build a performance-oriented, accountable and execution-focused sales culture.

*6. Market & Competition Intelligence*

* Track competitor pricing, pack sizes, promotions, new launches and visibility.

* Identify emerging consumer,



retail and channel trends in the Large Pack segment.

* Provide actionable market intelligence and recommendations to senior sales leadership.

* Identify white spaces, untapped markets and high-potential growth pockets within Delhi.

*7. Sales Planning & Analytics*

* Prepare territory-wise sales plans, forecasts and growth strategies.

* Track daily, weekly and monthly sales performance against targets.

* Analyze distributor-wise, territory-wise and SKU-level performance.

* Identify productivity gaps and develop data-driven action plans.

* Maintain accurate MIS and conduct periodic business reviews.

*8. Cross-Functional Coordination*

* Work closely with Marketing and Trade Marketing teams on promotions, visibility and market activations.

* Coordinate with Supply Chain for demand forecasting, replenishment and product availability.

* Partner with Finance on claims, collections and commercial reconciliation.

* Collaborate with senior sales leadership on territory strategy, reviews and business plans.

*Key Competencies*

* **Bias for Action** – Acts with urgency and converts plans into measurable results.

* **Leadership** – Builds, guides and develops high-performing sales teams.

* **Ownership & Accountability** – Takes responsibility for business outcomes and execution.

* **Agility** – Quickly adapts to changing market conditions and business priorities.

* **Boundarylessness** – Collaborates effectively across functions and takes a holistic view of the business.

* **Market Orientation** – Robust understanding of customers, channels, competition and market opportunities.

* **Data-Driven Decision Making** – Uses sales and market data to identify opportunities and drive performance.

📌 Area Sales Manager (Delhi)
🏢 Placon HR Services
📍 Delhi