05 Sep
|
Strategic Strides
|
Delhi
05 Sep
Strategic Strides
Delhi
Job Title: Digital Marketing Manager
Experience: 412 Years
Level: Assistant Manager
Location: Work from Home (Gurugram, India)
Office Timing: 6.30 pm to 3 am - Indian Standard Time (IST) (Monday to Friday)
Expected CTC: upto 15 L pa Fixed
Role Objective
To build and scale a high-impact B2B digital marketing function that drives demand generation,
strengthens brand positioning, and delivers measurable pipeline and revenue outcomes through data-driven strategies, optimized campaigns, and integrated marketing technologies.
Key Responsibilities
- Build and scale Bridge Points B2B digital marketing practice end-to-end, including service design, positioning, pricing, and go-to-market strategy.
- Develop and operationalize integrated offerings across email, content, SEO, campaign management, analytics, and CRM/funnel tracking.
- Lead, hire, and mentor a high-performance team with explicit KPIs, accountability, and standardized processes, dashboards, and SOPs to drive measurable ROI.
- Architect a scalable marketing stack by implementing cost-effective SaaS/open-source tools and embedding AI-driven capabilities for automation, personalization, and performance optimization.
- Drive revenue impact by owning demand generation, partnering with Sales on presales and solutioning, and continuously evolving strategy based on analytics, attribution, and market trends.
Core Skills & Expertise (Must have)
- At least 3 years of experience in end-to-end B2B digital marketing strategy, demand generation, and go-to-market execution.
- Strong expertise in marketing channels (SEO, content, email, paid campaigns) and CRM/funnel management.
- Marketing analytics and performance optimization, including attribution, CAC, conversion tracking, and ROI measurement.
- Experience with AI-driven marketing tools (automation, personalization, predictive analytics).
Good-to-Have Skills
- Hands-on exposure to marketing tech stack (CRM platforms, automation tools, analytics/reporting tools).
- Experience in presales, solutioning, and collaborating closely with Sales teams.
Qualifications
- Bachelors degree in Marketing, Business, Communications, or related field
- MBA (Marketing / Strategy) preferred
- Certifications in Digital Marketing, Marketing Automation, SEO, Analytics, or CRM platforms preferred
📌 Digital Marketing Manager (Remote) ( 6.30 pm To 3 am IST)
🏢 Strategic Strides
📍 Delhi