Intrested candidate can applu here or send your updated resume to [email protected]

Role & Responsibilities

- Develop and execute comprehensive crop business strategies by identifying geographical expansion opportunities, crop shifts, market trends, policy developments, value-chain dynamics, competitive intelligence, and emerging farmer needs.
- Drive crop portfolio growth through strategic planning, market development initiatives, demand generation campaigns, and collaboration with key stakeholders across the agricultural value chain.
- Lead product portfolio management, including product positioning, lifecycle management, brand strategy, and go-to-market execution to maximize market penetration and profitability.
- Design and implement new product introduction (NPI) strategies by partnering with cross-functional teams across R&D;, production, sales, and marketing to ensure successful product commercialization and market adoption.
- Develop compelling product positioning, communication frameworks, packaging concepts, and test-marketing programs to strengthen product differentiation and customer acceptance.
- Establish pricing strategies and channel incentive programs aligned with profitability objectives, market dynamics, competitor benchmarks, and farmer value perception.
- Monitor market trends, customer feedback, competitor activities, and product performance to support data-driven decision-making and continuous portfolio optimization.
- Facilitate effective channel engagement by developing sales promotion schemes, strengthening distributor partnerships, and enhancing market reach.
- Conduct market research and generate actionable insights to identify growth opportunities, assess brand performance, and support strategic business planning.
- Deliver crop and product training programs for sales teams, channel partners,



and field personnel to improve technical knowledge, product advocacy, and market execution.
- Collaborate closely with internal and external stakeholders to drive business objectives, strengthen market presence, and ensure sustainable growth of the crop portfolio.

Preferred Candidate Profile

- Proven experience in crop portfolio management, product management, marketing, or business development within the seed, agriculture, or allied agribusiness sector.
- Strong understanding of crop ecosystems, farmer behavior, market dynamics, value-chain stakeholders, and competitive landscapes.
- Demonstrated expertise in product lifecycle management, new product commercialization, pricing strategy, and market development.
- Experience in market intelligence, demand forecasting, geographical expansion planning, and strategic business growth initiatives.
- Robust analytical, commercial, and problem-solving capabilities with the ability to convert market insights into actionable business strategies.
- Excellent stakeholder management and cross-functional collaboration skills with the ability to influence diverse teams and partners.
- Effective communication, presentation, and training skills with the ability to engage technical and commercial audiences.
- Self-driven professional with strong project management capabilities, leadership orientation, and a passion for agriculture and farmer-centric innovation.

Key Competencies

- Strategic Thinking & Business Planning
- Product Portfolio & Lifecycle Management
- Market Intelligence & Competitive Analysis
- Pricing & Commercial Excellence
- New Product Development & Commercialization
- Stakeholder Management & Collaboration
- Leadership & Team Development
- Project Management & Execution
- Market Research & Consumer Insights
- Passion for Agriculture & Customer Success

📌 Product Manager - Improved Paddy/Paddy (Kolkata)
🏢 Icresset
📍 Kolkata