Location: Delhi

Experience: 2–4 Years

Industry: Advertising / Mainline Advertising

Employment Type: Full-time

About the Role

We are looking for a creative and concept-driven Copywriter with 2–4 years of experience in a mainline advertising agency to join our creative team in Delhi.

The ideal candidate should be passionate about advertising, have a strong command of language, and be able to turn a brief into a strong, original and compelling communication idea .

The role will involve working closely with Art Directors, Creative Directors, Strategy and Client Servicing teams to develop integrated campaigns across TV, Print, Radio, Outdoor and Digital .

Key Responsibilities

Creative Conceptualisation

- Understand creative briefs and translate them into strong communication ideas.
- Develop campaign concepts, big ideas, taglines, headlines and campaign narratives .
- Participate actively in brainstorming and ideation sessions.
- Develop ideas that are relevant to the brand, audience and communication objective.
- Work closely with Art Directors to ensure that copy and visual ideas complement each other .

Copywriting & Campaign Development

- Write compelling and engaging copy for:
- Print advertisements
- TVCs and film scripts
- Radio spots
- Outdoor/OOH
- Digital and social media
- Brochures, presentations and other brand communication
- Develop short-form and long-form copy while maintaining the brand's tone and personality.




- Adapt campaign ideas and messaging across different media without losing the core thought.
- Write scripts, storyboards and communication narratives for films and other audio-visual content.

Required Skills & Competencies

- Excellent command of English , both written and verbal.
- Strong creative and conceptual thinking .
- Ability to write sharp, memorable and impactful copy.
- Strong understanding of advertising and brand communication .
- Ability to develop ideas beyond just writing lines.
- Solid storytelling and script-writing abilities.
- Good understanding of TVC, Print, Radio and Outdoor advertising.
- Ability to work collaboratively with Art Directors and other creative teams.
- Strong attention to detail and proofreading skills.
- Ability to handle multiple briefs and work under tight deadlines.
- Good presentation and communication skills.

Qualification & Experience

- 2–4 years of relevant experience in a mainline advertising agency is preferred.
- Candidates with experience working on ATL/mainline campaigns across TV, Print, Radio and Outdoor will be preferred.
- Experience across multiple categories/brands will be an advantage.
- Bachelor's/Master's degree in English, Mass Communication, Advertising, Journalism, Creative Writing or a related discipline preferred.
- A strong portfolio of advertising campaigns, conceptual work, scripts and copywriting samples is mandatory .

Interested candidates share your CV and Portfolio at

📌 Copywriter (Delhi)
🏢 R K SWAMY
📍 Delhi