Role Overview:
The Vice President - D2C & Marketplaces will own the complete P&L;, growth strategy, and execution of myTrident's digital commerce business across the brand website and leading marketplaces.
This leadership role requires a blend of strategic thinking, digital expertise, commercial acumen, customer obsession, and operational excellence. The incumbent will be responsible for driving revenue growth, profitability, customer acquisition, retention, marketplace excellence, and building a high-performing digital commerce organization.

Purpose & Impact of Your Role:

Business & P&L; Ownership
Own end-to-end revenue, profitability, and growth targets for D2C and Marketplace channels.
Develop and execute annual and long-term business plans aligned with company objectives.
Drive sustainable growth while optimizing contribution margin and customer lifetime value.
Establish channel-wise growth roadmaps and performance scorecards.

D2C Business Leadership
Lead the growth and optimization of myTrident's website and digital commerce ecosystem.
Drive traffic, conversion, repeat purchases, and customer retention.
Enhance customer experience through personalization, merchandising, loyalty initiatives, and seamless user journeys.
Collaborate with product, technology, supply chain, and marketing teams to improve business performance.

Marketplace Strategy & Growth
Define and execute channel strategies across Amazon, Flipkart, Myntra and other relevant platforms.
Build strategic relationships with marketplace partners and senior stakeholders.
Drive assortment expansion, visibility, advertising effectiveness, and category leadership.
Lead annual business planning, negotiations, growth investments, and joint business plans with marketplaces.

Digital Marketing & Customer Growth
Partner with the marketing team to drive customer acquisition, retention, and engagement.
Optimize ROI across performance marketing investments.
Leverage data analytics to improve CAC,



ROAS, conversion rates, and customer lifetime value.
Develop strategies for CRM, loyalty, retention, and personalization.

Merchandising & Assortment Planning
Drive category growth through data-driven assortment planning.
Identify emerging trends, customer preferences, and whitespace opportunities.
Optimize pricing, promotions, and product visibility across channels.
Collaborate closely with merchandising and product teams on product launches and growth initiatives.

Operations & Supply Chain Excellence
Ensure superior fulfillment, inventory management, demand planning, and customer service standards.
Improve service level metrics including availability, delivery timelines, ratings, reviews, and returns management.
Build scalable operating processes to support rapid growth.

Data & Analytics
Establish KPI-driven business management practices.
Utilize data to generate actionable business insights.
Create dashboards for sales, profitability, customer metrics, and operational performance.
Drive a culture of experimentation, testing, and continuous improvement.

Team Leadership
Build, mentor, and lead a high-performing digital commerce organization.
Develop robust leadership capabilities within the team.
Foster a culture of accountability, innovation, agility, and customer-centricity.
Work cross-functionally with marketing, product, finance, technology, supply chain, and customer experience teams.

Experience & Qualifications:
Bachelor’s degree in business, Commerce, or related discipline.
MBA from a premier business school preferred.
12-18+ years of experience in digital commerce, D2C, marketplaces, e-commerce, or consumer internet businesses.
Proven experience leading large-scale D2C and marketplace businesses.
Strong P&L; management experience with significant revenue ownership.
Experience in consumer goods, retail, lifestyle, home furnishings, fashion, FMCG, or digital-first brands preferred.
Demonstrated success scaling high-growth digital businesses.

📌 Vice PresidentC & Marketplaces (Gurugram)
🏢 myTrident
📍 Gurugram