Key Responsibilities
● Write high-conversion Hindi copy across formats: print, outdoor, digital, and CRM (WhatsApp, SMS, etc.)
● Craft sharp headlines, hooks, and CTAs that grab attention in seconds
● Translate campaign ideas into culturally relevant Hindi—not literal translations
● Adapt tone seamlessly: witty, emotional, direct, or salesy—depending on the brief
● Collaborate with designers and marketers to ship campaigns fast
● Continuously iterate based on performance data and feedback
● Maintain a strong, consistent Hindi brand voice across touchpoints
● Bring ideas to the table—not just execution
Requirements
● You think in Hindi and write naturally across formats (pure Hindi + Hinglish)
● Proven experience writing across formats—newspaper ads, billboards, digital and short-form
● Ability to interpret data and performance metrics to inform copy decisions
● Strong instinct for what works in mass + digital communication
● Ability to simplify, punch up, and make copy memorable
● Comfortable working in a fast-paced, high-ownership startup environment
● Obsessive about clarity, brevity, and impactGood to Have
● Experience in a high-growth startup
● Understanding of performance marketing and conversion-driven copy
● Exposure to WhatsApp or vernacular-first communication
What We Offer
● Prospect to shape consumer narratives in one of India’s fastest-growing sectors.
● A mission-driven environment combining creativity with measurable business impact.
● Exposure to cutting-edge digital marketing and lead generation strategies.
● Collaborative, growth-focused culture with room for innovation.
About SolarSquare
SolarSquare is India's most trusted and fastest growing residential solar company.
We bring trust, transparency, financing and best-in-class after sales service to every
home owner looking to go solar. Our aim is to become India's #1 rooftop solar brand
and empower 100k homes to go solar.
Location: Bangalore
Experience Required: 4-6 Years