About the Role
Suraksha24 is building a technology-enabled 24×7 electronic alarm monitoring platform for businesses, banks, NBFCs, institutions, offices, factories, retail establishments and other commercial premises.
We are looking for energetic and target-oriented Field Sales Associates who can develop new customers, conduct field visits, explain our security solutions and convert prospects into customers.
Key Responsibilities
1. Lead Generation
Identify potential business customers within the assigned territory.
Generate leads through field visits, referrals, networking, local business directories and cold calling.
Develop relationships with business owners, branch managers, facility managers and decision-makers.
2. Field Sales
Visit prospective customers and understand their security requirements.
Explain Suraksha24's 24×7 alarm monitoring service and benefits.
Conduct product/service demonstrations.
Prepare quotations and follow up until conversion.
Achieve assigned monthly sales targets.
3. Customer Acquisition
Explain subscription plans, installation process and service terms.
Identify opportunities for multiple-site customers.
Develop long-term relationships with customers.
Generate referrals from existing customers.
4. Market Development
Map businesses and institutions within the assigned territory.
Identify areas with high potential for alarm monitoring.
Monitor competitor offerings and pricing.
Provide market feedback to management.
5. Coordination
Coordinate with the technical/installation team for new installations.
Ensure customer information and site requirements are correctly communicated.
Follow up after installation to ensure customer satisfaction.
Target Customer Segments
The candidate will be expected to approach:
Banks and bank branches
NBFCs and financial institutions
ATMs
Retail shops and showrooms
Factories and warehouses
Offices and commercial buildings




Schools and educational institutions
Hospitals and clinics
Hotels and other establishments
Jewellery and high-value retail businesses
Residential/commercial societies
Other businesses requiring 24×7 security monitoring
Candidate Requirements
Essential
Graduate / 12th pass with strong sales aptitude.
Good communication and interpersonal skills.
Comfortable with extensive field travel.
Basic knowledge of smartphones, WhatsApp and email.
Ability to communicate in Punjabi/Hindi and basic English .
Positive attitude and willingness to meet targets.
Two-wheeler and valid driving licence preferred.
Freshers are welcome if they demonstrate confidence, communication skills and willingness to learn.
Preferred Skills
Field sales experience
B2B sales experience
Security/CCTV/alarm-system sales experience
Experience dealing with banks, NBFCs or commercial establishments
Local market knowledge
Lead generation and cold calling
Negotiation and closing skills
Basic CRM knowledge
Performance KPIs
The candidate will be evaluated on:
New leads generated
Qualified prospects identified
Number of field visits
Customer meetings/demonstrations
Quotations submitted
Recent customers acquired
Monthly recurring subscription revenue
Conversion rate
Follow-up discipline
Customer retention/referrals
Compensation
Fixed Salary: Negotiable as per Industry standards
Travel: As per company policy
Performance Incentive: Additional incentive based on new customer acquisition/subscription revenue.
For experienced candidates with a proven B2B sales record, compensation can be structured separately.
Ideal Candidate
We are looking for someone who is:
Confident and energetic
Comfortable approaching new customers
Persuasive but professional
Target-oriented
Good at follow-ups
Willing to travel within the assigned territory
Able to understand a technical product and explain it simply
Interested in building a career in B2B sales

📌 Field Sales Associate (Ludhiana)
🏢 Suraksha24 Technologies
📍 Ludhiana