Job Role - Performance Marketer Level AM / Manager
Experience 6–8 Years
Location Mumbai (On site)
Reports to GTM Head
CTC - 15 lpa

WHAT YOU'LL OWN
End-to-end execution of paid B2B lead gen campaigns targeting US enterprise buyers CFOs, Controllers, Finance Leaders
ABM campaign strategy and activation: 1:1, 1:few, and 1:many across LinkedIn, intent data platforms, and display
Coordinate with Sales on lead handoff protocols, MQL-to-SQL conversion, and pipeline quality feedback loops
Campaign performance tracking, attribution reporting, and funnel contribution analysis (CAC, CPL, MQL-to-SQL benchmarks)
Martech stack ownership — ad platforms, CRM sync, intent data, and analytics tooling
Integrate GEO (Generative Engine Optimization) thinking into campaign and content strategy to protect inbound visibility

MUST HAVES
6–8 years in B2B performance marketing; agency background strongly preferred
Proven track record running paid lead gen campaigns for US-market B2B brands




Hands-on ABM execution experience — not just strategy; actual campaign activation
Solid command of LinkedIn Campaign Manager, Google Ads, and Meta for B2B
Working knowledge of CRM platforms (HubSpot / Salesforce) and UTM / attribution hygiene
Understanding of GEO and its downstream impact on organic and paid lead gen strategy
Analytical mindset — comfortable owning and presenting performance metrics to leadership

GOOD TO HAVE
Experience running programmatic ad campaigns (DSPs, DV360, or equivalent)
Exposure to intent data platforms — 6sense, Bombora, or similar
Familiarity with outbound/SDR tooling: Smartlead, Apollo, Sprouts, or sequencing platforms
Understanding of the US accounting, finance outsourcing, or professional services sector

Regards,
Neha Khandelwal
[email protected]

Note - We kindly request you not to contact us on our office number. If your profile matches our requirements, we will reach out to you directly.

📌 Performance Marketer (Mumbai)
🏢 Integrated Personnel Services
📍 Mumbai