We are looking for a performance-driven Ads Specialist who can plan, execute, monitor, and optimize paid campaigns across Meta and Google.
You will work with multiple brands across different industries and be responsible for generating leads, improving campaign performance, and making better decisions using data.
Roles & Responsibilities:
Plan and execute Meta Ads and Google Ads campaigns
Manage lead generation, awareness, traffic, and conversion campaigns
Conduct audience, keyword, and competitor research
Set up targeting, retargeting, and remarketing campaigns
Monitor budgets, CPL, CPC, CTR, conversions, and ROAS
Regularly test creatives, audiences, placements, and campaign strategies
Coordinate with Brand Managers and creative teams for ad requirements
Track leads and campaign performance
Prepare weekly/monthly performance reports
Identify underperforming campaigns and optimize them
Stay updated with Meta and Google advertising changes
Requirements:
Hands-on experience with Meta Ads Manager and Google Ads
Positive understanding of performance marketing and lead generation
Strong analytical and reporting skills
Ability to handle multiple client accounts
Agency experience is preferred
Location: Madhapur, Hyderabad
Work Mode: On-site
Experience: 1+ Years