Sales & Marketing Executive

Location: Shiv Vihar, Vikas Nagar, Uttam Nagar District, Delhi

Employment Type: Full-time

Experience: 1–4 years

About Maharani Appliances

Maharani Appliances is a growing Indian appliances brand focused on developing reliable, high-performance kitchen and commercial appliances. With a strong emphasis on product quality, innovation and customer satisfaction, the company is expanding its sales and distribution network across India.

We are looking for an energetic and results-driven Sales & Marketing Executive to support our sales growth, strengthen our dealer network and execute marketing initiatives for the brand.

Key Responsibilities

- Sales & Business Development
- Identify and develop new business opportunities across assigned markets.
- Build and maintain relationships with dealers, distributors, retailers, institutional buyers and commercial customers.
- Generate leads through market visits, references, digital enquiries, exhibitions and other channels.
- Conduct product presentations and demonstrations for prospective customers.
- Follow up on leads, enquiries, quotations and orders to drive conversions.
- Achieve monthly and quarterly sales targets.
- Expand Maharani Appliances' distribution and retail presence in new markets.
- Monitor competitor products, pricing, promotions and market activity.
- Maintain regular communication with existing channel partners and identify opportunities for increased sales.

Marketing

- Support the execution of marketing campaigns and product promotions.
- Coordinate with the marketing team on product launches, dealer promotions, exhibitions, trade shows and other brand activities.
- Assist in developing sales and marketing materials such as product presentations, brochures, catalogues and promotional content.
- Support digital marketing activities, including social media, online listings and lead-generation initiatives.
- Coordinate with external agencies, vendors and other partners wherever required.




- Gather customer and market feedback and share insights with the management team.
- Reporting & CoordinationMaintain accurate records of leads, customer interactions, quotations, orders and sales.
- Prepare regular sales reports and updates on market performance.
- Track sales targets, conversions and outstanding follow-ups.
- Coordinate with internal teams including production, dispatch, accounts and customer service to ensure smooth order execution.
- Ensure timely resolution of customer and channel-partner queries.
- Required Skills & QualificationsBachelor's degree in Marketing, Business Administration, Commerce or a related field.
- 1–4 years of experience in sales, business development, marketing or channel sales.
- Experience in consumer durables, home appliances, kitchen appliances, electrical products or manufacturing will be an advantage.
- Strong communication, negotiation and interpersonal skills.
- Good understanding of sales processes and customer relationship management.
- Ability to independently manage leads and follow-ups.
- Comfortable with field sales and market visits.
- Basic proficiency in MS Excel, PowerPoint and Google Workspace.
- Robust organisational skills and attention to detail.
- Target-oriented, proactive and comfortable working in a fast-paced environment.
- Preferred AttributesStrong networking and relationship-building ability.
- Willingness to travel for market visits, exhibitions and customer meetings.
- Ability to understand technical product specifications and communicate product benefits effectively.
- Commercial mindset with a strong focus on achieving results.
- Ability to identify new markets, customers and sales opportunities.
- Prior experience working with dealers/distributors or B2B customers is a plus.
- What We OfferOpportunity to work with a growing Indian appliances brand.
- Exposure to sales, marketing, distribution and business development.
- Opportunity to work closely with senior management and contribute to business growth.
- Performance-based growth and incentives.

📌 Sales & Marketing Executive (New Delhi)
🏢 Ishaan Home Appliances
📍 New Delhi