1. Business Development (B2B & B2C)- Identify, research, and target recent business opportunities across corporates, event planners, banquet halls, and individual high-value clients.

● Build partnerships with businesses, housing societies, and event organizers for repeat/large orders.

● Generate leads through networking, cold calling, referrals, digital inquiries, and in-person visits.

● Develop and maintain a healthy sales pipeline to achieve monthly/quarterly targets.

2. Client Engagement (Telephonic & In-Person)-Make outbound sales calls to prospective clients and respond to inbound leads promptly.

● Schedule and conduct meetings/presentations/tastings with clients to showcase Sheffy’s offerings.

● Understand client needs (budget, cuisine preference, event size) and recommend tailored menu/solutions.

● Negotiate contracts, pricing, and terms while ensuring profitability.





● Provide excellent after-sales service to build loyalty and repeat orders.

3. Relationship Management- Maintain regular touchpoints with existing clients to upsell/cross-sell Sheffy’s services.

● Build long-term client relationships by acting as a trusted food solutions advisor.

● Collect and act on feedback to improve client satisfaction.

● Sales Reporting & Targets- Achieve individual sales targets (monthly/quarterly/annual).

● Maintain accurate records of leads, opportunities, and conversions in CRM/sales trackers.

Provide regular reports and updates on market trends, competition, and client preferences.

Key KPIs:

● Number of qualified leads generated

● Conversion rate (leads to orders)

● Client retention and repeat orders

📌 Sales Manager (India)
🏢 Polaris Ventures
📍 India