Job Title: General Manager, APAC Sales

? India (Preferred) | APAC Coverage

About the Company

Our client is a globally recognized manufacturer and technology leader within the power transmission and distribution sector, serving utilities, OEMs, EPC contractors, and industrial customers across more than 100 countries. With a solid track record of innovation, engineering excellence, and global expansion, the business is continuing to invest heavily in international growth across Asia Pacific.

As part of its next phase of expansion, the company is seeking an experienced commercial leader to drive sales growth, market penetration, and strategic customer engagement across APAC.

The Opportunity

The General Manager, APAC Sales will lead the commercial strategy and business growth agenda across India, Japan, South Korea, Australia, New Zealand, and Southeast Asia.

This executive leadership role will be responsible for accelerating revenue growth, expanding strategic customer relationships, developing channel partnerships, and strengthening the company's position within utility, grid infrastructure, transmission, and electrical equipment markets.

The successful candidate will bring a combination of strategic leadership, regional sales experience, and deep industry relationships across the power sector.

Key Responsibilities

Regional Strategy & Market Expansion

- Develop and execute the APAC commercial strategy aligned with global business objectives.
- Identify and penetrate new markets, customers, and sales channels.
- Build long-term growth plans across key markets including India, Australia, Japan, Korea, and Southeast Asia.




- Increase market share across utility, OEM, EPC, and industrial customer segments.

Sales Leadership

- Lead, mentor, and develop regional sales teams across multiple countries.
- Implement sales processes, forecasting disciplines, and performance management frameworks.
- Drive pipeline development and opportunity management.
- Deliver revenue, profitability, and growth targets.

Strategic Account Management

- Build executive-level relationships with utilities, transmission operators, EPC contractors, and OEM customers.
- Lead major commercial negotiations and contract discussions.
- Improve success rates on large-scale projects and strategic framework agreements.
- Strengthen long-term customer partnerships and retention.

Channel & Partner Development

- Grow and manage distributor and partner networks across APAC.
- Develop strategic alliances with EPCs and technology partners.
- Establish effective go-to-market strategies tailored to each country.
- Identify new partnership opportunities that accelerate market growth.

Commercial Excellence

- Improve forecasting accuracy and commercial reporting.
- Strengthen pricing discipline and margin performance.
- Implement value-based selling approaches.




- Support commercial governance and business performance initiatives.

Cross-Functional Leadership

- Partner closely with engineering, product management, operations, and executive leadership teams.
- Provide market intelligence and competitive insights.
- Support product localization and region-specific value propositions.

What We're Looking For

Experience

- 12+ years of commercial leadership experience within the power, electrical infrastructure, transmission & distribution, or energy sectors.
- Proven success leading multi-country sales teams across APAC.
- Strong experience selling to utilities, grid operators, OEMs, and EPC contractors.
- Demonstrated ability to deliver sustainable revenue growth and lead complex commercial negotiations.
- Experience managing large regional sales organizations and distributor networks.

Preferred Industry Background

Candidates from the following sectors are highly encouraged to apply:

- Power Transmission & Distribution
- High Voltage Equipment
- Utility Infrastructure
- Grid Technology
- Substation Equipment
- Electrical Equipment Manufacturing
- Grid Automation
- Switchgear
- Transformer Manufacturing
- Composite Insulation Systems

Leadership Profile

The ideal candidate will demonstrate:

- Strategic thinking and execution capability
- Strong commercial and negotiation skills
- Team leadership and coaching experience
- Cross-cultural stakeholder management
- Executive-level communication skills
- Entrepreneurial mindset with a growth orientation

If you are interested, please do not hesitate to apply!

📌 APAC Sales General Manager (Bengaluru)
🏢 Lvi Associates
📍 Bengaluru