Senior Sales Manager Role in Edible Oil Industry
Role and Company Introduction
Position overview
• Senior Sales Manager - Edible Oil
• Company: (Edible Oil Manufacturing, Rajasthan)
• The Senior Sales Manager will lead overall sales, distribution expansion,
Key responsibilities
• Drive monthly, quarterly, and annual primary and secondary sales targets (volume, value, and market share) for edible oil packs and SKUs in the assigned markets.
• Plan and implement sales strategies, route plans, and beat structures to maximize retail coverage and numeric distribution in general trade and up-to-date trade.
• Appoint, develop, and manage distributors/super stockists, ensuring ROI, stock hygiene, credit discipline, and strong secondary sales.
• Lead, mentor, and review the performance of the sales team (Area Sales Managers / Sales Officers / territory executives), including daily market work, productivity, and KPI achievements.
• Execute trade schemes, discounts, and promotional activities; ensure in‑store visibility, planograms, POSM placement, and price discipline for • Conduct regular market visits to key towns and routes, review outlet execution, and drive new town opening and retailer addition.
• Track competitor prices, schemes, launches, and market activity; share structured feedback and recommend pack, price, and product improvements.
• Prepare and review sales forecasts, budgets, and MIS reports; analyze KPIs such as sales growth, outlet productivity, strike rate, and fill rate.
• Coordinate closely with Production, Supply Chain, Accounts, and Marketing to ensure timely dispatches, stock availability, and successful new product launches.
• Ensure compliance with company policies, ethical selling practices, documentation, and reporting standards.
Desired candidate profile
Experience and Geographic Requirements
• Experience: 7-12+ years in FMCG / edible oil / food category sales, with at least 3-5 years in a managerial role handling a large territory and team.
• Industry:



Strong exposure to edible oils or related FMCG categories (staples, food grains, ghee, refined oils, etc.), with proven experience in distributor and retail management.
• Geography: Prior experience in Rajasthan / North India markets will be preferred, with high willingness to travel 60-70% of the time.
Essential Skills for the Role
Skills:
• Strong sales planning and execution capability for primary and secondary sales.
• Excellent team leadership, coaching, and performance management skills.
• Good analytical ability for numbers, KPIs, and market insights.
• Relationship‑building skills with distributors, key retailers, and internal stakeholders.
Educational and Technical Qualifications
• Education: Graduate; MBA or equivalent management qualification preferred.
• Other: Proficient in MS Excel/PowerPoint for reporting; comfortable with WhatsApp/CRM-based daily reporting and field MIS.
Performance Metrics and Responsibilities
Key performance indicators (KPIs)
• Achievement of monthly/quarterly/annual primary and secondary sales targets (volume and value).
• Numeric and weighted distribution, new town and outlet additions, and range selling (SKU-wise performance).
• Distributor ROI, stock norms, credit hygiene, and claim management.
• Sales team productivity (calls per day, outlet coverage, strike rate, and collections).
• Execution of trade schemes, visibility standards, and adherence to price discipline in the market.
Job Details and Reporting Structure
Compensation and reporting
• Designation: Senior Sales Manager - Edible Oil.
• Reporting to: Business Head / Director - Sales & Marketing
• Location: Jaipur

- Experience

9 - 15 Years

- No. of Openings

1

- Education

Post Graduate (Other Master Degree, Post Graduate Diploma, M.B.A/PGDM, M.Sc)

- Role

Sr Sales Manager

- Industry Type

FMCG / Retail

- Gender

Male

- Job Country

India

- Type of Job

Full Time

- Work Location Type

Work from Office

- Benefits include

Annual Bonus, PF, Travel Allowance (TA), Mobile Allowance

- Face Interview Location

Bikaner Rajasthan

📌 SR. Sales Manager / Marketing Manager From Edible Oil FMCG Industry (Jaipur)
🏢 Elitehire Placement Solutions
📍 Jaipur