Job Responsibility:
Role Overview

The Digital Marketing Manager will be responsible for driving measurable growth in brand visibility, admissions, and digital engagement. This role combines strategic thinking, creative execution, and data-driven decision-making to strengthen the school’s online reputation and lead-generation ecosystem.

You will be accountable for increasing qualified leads, improving conversion rates, and achieving digital campaign ROI targets.

Key Responsibilities
Digital Strategy & Growth
Develop and execute a results-focused digital marketing strategy to achieve quarterly and annual admission goals.
Plan and manage performance marketing campaigns (Google Ads, Meta Ads, etc.) to generate high-quality leads with measurable ROI.
Conduct regular competitor analysis and market insights to identify new prospects for digital growth.
Content & Branding
Build a solid, consistent digital brand identity aligned with the school’s innovation-driven philosophy.
Design and manage content calendars (social media, blogs, newsletters, and videos) to enhance engagement.
Collaborate with creative teams to produce impactful visuals, short films, and digital brochures.




Lead Generation & Conversion
Implement and optimize lead funnels through SEO, landing pages, email automation, and remarketing campaigns.
Track, nurture, and convert leads via CRM systems; ensure a seamless digital-to-admission journey.
Conduct A/B testing to maximize conversion rates and minimize cost-per-lead (CPL).
Analytics & Performance Measurement
Measure, analyse, and report key metrics — lead generation, engagement rate, CTR, ROI, and conversion rate.
Use Google Analytics, Meta Insights, and CRM dashboards for real-time performance tracking.
Provide monthly performance reports with data-driven insights and actionable improvement plans.
Collaboration & Innovation
Work closely with academic and outreach teams to promote events, workshops, and recent programs.
Explore emerging digital platforms (YouTube, influencer collaborations, community marketing).
Introduce innovative campaigns that strengthen the school’s digital footprint and community presence.

Pay: ₹70,000.00 - ₹80,000.00 per month

Work Location: In person

📌 Digital Marketing Manager Ahmedabad (India)
🏢 DA Group
📍 India