Digital Campaign Executive

Company: Ramaiah University of Applied Sciences (RUAS)
Department: Ramaiah Global – Centre for Executive Education and Entrepreneurship
Location: Bengaluru

About the Role

Ramaiah University of Applied Sciences (RUAS) is looking for a Digital Campaign Executive to execute digital marketing campaigns and maximize lead generation for short-term certificate and career development programmes. The role involves managing campaigns across Meta, Google, and LinkedIn to generate qualified leads, support enrolments, and improve programme visibility.

Key Responsibilities
Execute digital media campaigns to generate qualified leads for programmes.
Target and engage prospective learners through Meta, Google, and LinkedIn.
Support lead generation activities across paid digital platforms and social media channels.
Monitor campaign performance and assist in improving lead quality and volume.
Coordinate with internal teams to align campaign messaging with programme promotions.
Track enquiries, lead flow, and conversion-related metrics.
Assist in optimizing campaigns based on performance insights and audience response.
Maintain regular reports on campaign outcomes and lead generation efforts.
Stay updated on digital marketing trends, tools,



and platform updates.

Qualifications
BCA / BBA / B.Sc.

Experience
2–4 years of experience in digital marketing, digital campaign execution, or lead generation.

Preferred Skills
Digital campaign execution across paid and social media channels.
Working knowledge of Meta, Google, and LinkedIn advertising platforms.
Audience targeting and segmentation.
Basic campaign analysis and reporting.
Lead generation and campaign optimization.
Solid communication, coordination, and team collaboration skills.
Ability to manage multiple campaigns with attention to detail.

Pay: ₹45,000.00 - ₹60,000.00 per month

Application Question(s):
Do you have at least 2 years of experience in digital marketing, digital campaign execution, or lead generation?
Do you have hands-on experience managing advertising campaigns on Meta, Google, and/or LinkedIn?
What is your current CTC?
If shortlisted, will you be able to attend a face-to-face interview?
Do you have experience working in Higher Education (Universities & Educational Institutions)?

Location:
Bangalore City, Bengaluru, Karnataka (Required)

Work Location: In person

📌 Digital Campaign Executive Bengaluru
🏢 M S Ramaiah University Of Applied Sciences
📍 Bengaluru