Role & responsibilities
The core narrative: what Gapblue claims, in what order, and on what evidence. Maintain one positioning document that everything else derives from.
The asset library: master credentials deck, modular solution decks by domain, one-pagers, case studies and LinkedIn carousel series versioned, current and findable.
Case studies, end to end, including securing client approval to be named or negotiating the strongest attributable alternative.
The presentation design system: PowerPoint masters, theme colours, and a chart and diagram library that remains editable without breaking the layout.
The founder's external voice: ghostwritten LinkedIn posts, conference abstracts, keynote decks and event material, written in his register.
Reusable narrative components for bids: executive summary patterns,
solution descriptions, architecture visuals and credentials pages.
Preferred candidate profile
Background in ERP Oracle or SAP or experience in a pursuit, bid or creative services team at a large consultancy.
Gulf market experience and familiarity with how developers, government-linked entities and their procurement functions buy.
Data storytelling: charts that carry an argument rather than simply display numbers.
Enough capability in Figma or Illustrator to brief and art-direct a contract designer.
Experience establishing a marketing function, or a category of it, where none existed before.