Job Purpose
To develop OTC Sales Business for State, by setting up new customers, achieving new promotional strategies and achieving the sales & collection targets for the given territory. The purpose is also to monitor competitor movements in the market and devise strategies accordingly.

Job Context & Major Challenges
To achieve sales target in competitive market scenario.
To develop recent customer base by identifying potential areas and developing them.
To achieve collection target.
Continuous improvement in customer service in terms of new product development / design / delivery’s / payments.
To Help in new EBO opening activities.

Key Result Areas
KRA (Accountabilities) (Max 1325 Characters)
Supporting Actions (Max 1325 Characters)




KRA1 Growing Business :- Customer Development - Creating Linen Fabric’s awareness along with our brand promotion.

KRA2 Sales Volume - Achieving the sales target for MBO’s Retail & wholesale segment.

KRA3 Receivable - Payment collection against the set target.

KRA4 Development of Current customers base - Identifying current areas.
Approaching potential customers.

KRA5 Achieving the sales target set for OTC in the allocated area. - Development and presentation of new designs/ colours as per customer’s demand.

📌 Area Sales Officer West Bengal
🏢 Aditya Birla Group
📍 West Bengal